Freelance Marketing Manager, Timeout

Salary not provided

Google AdWords

Mid and Senior level

Barcelona

Global media and hospitality business

Be an early applicant

Global media and hospitality business

501-1000 employees

B2CHospitalityB2BTravelLifestyleContent

Be an early applicant

Salary not provided

Google AdWords

Mid and Senior level

Barcelona

501-1000 employees

B2CHospitalityB2BTravelLifestyleContent

Company mission

To inspire people to have an amazing time in cities all over the globe.

Job

Company

Role

Who you are

This role is ideal for a proactive, culturally aware marketer with strong expertise in brand strategy, event marketing, and content creation

What the job involves

Time Out Market Barcelona is seeking a freelance Marketing Manager to boost visibility among both locals and tourists, strengthen community connections, and support content and event initiatives
Adapt and execute the global brand marketing plan for Barcelona, aligning activities with local culture and seasonal trends (particularly during the tourist-heavy summer months)
Lead ideation, planning, logistics, and on-site management of activations, ensuring smooth execution and post-event analysis
Coordinate with the Digital Services Agency to manage paid media campaigns, including Google Ads and Meta Ads, ensuring alignment with overall marketing objectives
Work closely with the CRM team to plan bi-monthly newsletter content, ensuring copy is locally relevant and engaging for the community
Partner with Time Out Spain and Global editorial team to pitch and secure coverage for market events, vendors, chefs, and local stories
Monitor, track, and report on key marketing metrics such as event attendance, social media engagement, and newsletter subscriber growth

Our take

Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide' and included details about art, film, concerts, theatres and more.

Since then its diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. And to keep up with the times, it has transitioned to digital advertising and social media.

Its also received new equity investment through a 2016 IPO, and made big strategic moves from this. Part of this move included stopping the print publication and instead placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.

Steph

Company Specialist at Welcome to the Jungle

Insights

5% employee growth in 12 months

Glassdoor (3.4)

Trustpilot (2.3)

Company

Company HQ

Holborn, London, UK

Leadership

Chris Ohlund

(CEO)

He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.

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