SEO Manager, Entain
EU Markets, German or Spanish Speaker
+ Group bonus scheme
More information about location
2+ days a week in office (Montfichet Rd, London)
Sports betting and gaming entertainment provider
Be an early applicant
Sports betting and gaming entertainment provider
1001+ employees
Be an early applicant
+ Group bonus scheme
More information about location
2+ days a week in office (Montfichet Rd, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Due to the regional focus of this role, it is essential that the successful candidate must understand written and oral, either German or Spanish
- Proven people management experience - we are looking for a leader, someone who has experience not only managing performance, but also motivating, developing and mentoring a team
- In-house experience working in complex / large enterprises
- Experience managing large sites
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams
- Experience in SEO marketing, with a strong understanding of on-page, off-page, and technical SEO strategies
- Experience in content creation and optimization for SEO, with a focus on keyword research and on-page optimization techniques
- Up-to-date knowledge of industry trends, search engine algorithm changes, and emerging SEO practices
- In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs
- Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority
- Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation
- High-level proficiency in MS Excel, PowerPoint, and Word
What the job involves
- We are excited to announce that we are looking for two experienced SEO Managers to join our team and drive growth across our brands in diverse markets
- This role is for our SEO Manager – EU Markets (Iberia, DACH, Belgium)
- In this role, you’ll focus on our international brands, Bwin and Party, leading SEO initiatives in key markets outside the UK
- This is a fantastic chance to create impact across multiple regions, from Iberia to Germany
- Reporting to the Head of SEO, you will lead content creation and on-page optimization efforts, ensuring high-quality, SEO-optimized content that resonates with target keywords and user intent
- You will also spearhead our backlink strategy, fostering relationships with authoritative websites to improve domain authority and acquire high-quality backlinks
- Staying at the forefront of industry trends, search engine algorithms, and emerging SEO practices, you will drive innovation and continuously improve our SEO performance
- Develop and execute comprehensive SEO strategies, encompassing on-page, off-page, and technical SEO, to increase organic search visibility and drive website traffic
- Conduct in-depth keyword research and analysis to identify opportunities for content optimization and target relevant search queries
- Collaborate with cross-functional teams to align SEO strategies with overall marketing and business objectives
- Develop and implement a robust backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites
- Lead content creation efforts for blogs and websites, ensuring high-quality, SEO-optimized content that aligns with target keywords and user intent
- Develop and implement on-page SEO strategies, including meta tags, headings, internal linking, and URL structure optimization
- Optimize website content and architecture to improve crawlability, indexation, and user experience
- Collaborate with content creators to provide SEO guidance and support
- Stay updated on industry trends, search engine algorithm changes, and emerging SEO practices to drive innovation and maintain a competitive edge
- Explore and implement new SEO techniques, tools, and technologies to optimize organic search performance and drive continuous improvement
- Drive the “test & learn roadmap”, ensure a successful learning process and a reporting structure
- Lead and manage the SEO team, providing guidance, training, and performance evaluations
- Foster a collaborative and innovative team culture, encouraging professional development and knowledge sharing
Application process
- When submitting your application, kindly indicate on the application form if you have a specific preference for one of the roles or if you are open to being considered for both
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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