Vice President of Marketing, Seso
$230-275k
+ Bonus + Stock options
More information about location
Workforce platform focusing on the agricultural industry
Open for applications
Workforce platform focusing on the agricultural industry
101-200 employees
Open for applications
$230-275k
+ Bonus + Stock options
More information about location
101-200 employees
Company mission
To build the premier platform for agribusiness to hire and manage their workforce and improve the lives of agricultural workers.
Role
Who you are
- 10+ years of marketing experience, with 3+ years in a leadership role (Head of Marketing) at a high-growth B2B SaaS company
- Proven track record of owning demand generation and growth marketing building programs that deliver measurable pipeline and revenue
- Strong operator in performance marketing, marketing automation, and sales/marketing alignment
- Experienced storyteller with the ability to sharpen positioning for a category-creating company
- Skilled leader who can inspire and mentor a small team while staying deeply hands-on
- Comfortable with marketing tech stack: HubSpot, Salesforce, paid media platforms, analytics tools
- Vertical SaaS or industry experience (agriculture, labor, or related fields) is a strong plus
- Analytical and experimental mindset: you test, measure, and optimize relentlessly
What the job involves
- Seso is looking for a VP of Marketing with deep expertise in Growth Marketing to own and accelerate our marketing engine. You will be responsible for building and scaling programs that directly drive pipeline and revenue growth, while also strengthening Seso’s brand presence in the agriculture industry
- This is a highly strategic and hands-on role. You’ll lead a lean, talented team while rolling up your sleeves to execute campaigns, measure impact, and optimize continuously. The ideal candidate has proven success scaling demand generation at a high-growth B2B SaaS company and thrives at the intersection of growth, brand, and go-to-market
- Growth & Performance Marketing – Build and execute scalable demand generation programs across paid and organic channels, ABM, email, and events. Own paid media strategy and budget, optimizing for CAC, ROI, and pipeline growth
- Advocacy Marketing – Build programs that deepen engagement and retention, highlight customer success through case studies and advocacy, and partner with Customer Success to drive renewals and expansion
- Product Marketing – Own messaging, positioning, and customer insights, ensuring new products, solutions, and campaigns are successfully launched and monetized
- Brand, Messaging & Insights – Own and evolve Seso’s holistic brand narrative, refining positioning and storytelling to resonate across customers, partners, and the broader agriculture ecosystem. Stay close to customer needs and market trends to ensure Seso is consistently positioned as the category leader
- Go-to-Market Leadership – Partner with Product, Sales, and Customer Success to launch products, develop playbooks, and drive adoption
- Team Leadership – Manage and grow a small but impactful team (Brand Designer, Events Manager, and Head of Product Marketing), setting vision while staying hands-on where needed
- Field & Partner Marketing – Develop co-marketing initiatives with partners, drive event strategy, and equip the sales team with tools to close deals faster
- Analytics & Optimization – Define KPIs, measure performance, and iterate on strategies to ensure marketing is a revenue engine
Our take
Sweeping changes to migration policy have created a dramatic labor shortage in the US agriculture industry. This has had significant knock-on effects on farmers, the communities they support, and the economy as a whole. Seso is setting out to help solve this problem with its innovative agricultural workforce platform.
Seso was founded by two former analysts who turned their expertise towards the underserved agricultural industry. Working to address labor shortages, Seso is streamlining the H-2A visa process for workers, giving farms access to a large network of legal migrant workers. The company is looking to develop and deploy more services for the workers themselves, as well as for their employers. This will create an impressively wide range of revenue lines for Seso moving forward.
With pressures on producers continuing to mount, demand for solutions like Seso's is likely to grow in the next decade. The company is well-positioned to take advantage of this trend, but it faces significant competition from larger H-2A worker program providers. As such, diversification will be key to Seso's continued survival.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$26m
SERIES B
Apr 2022
$25m
SERIES A
Total funding: $55.5m
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Michael Guirguis
(Co-Founder & CEO)Previously worked as a Senior Associate at McKinsey, and was VP of Operations at Yup.com. Is currently a Fellow at Stanford Law School CodeX.
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