Integrated Marketing Specialist, DISCO
+ Equity (RSUs)
AI enabled legal technology
Posted today
AI enabled legal technology
501-1000 employees
Posted today
+ Equity (RSUs)
501-1000 employees
Company mission
To reinvent legal technology to automate and simplify complex and error-prone tasks that distract from practicing law.
Role
Who you are
- 2+ years of experience in a demand generation, account-based marketing (ABM), or integrated marketing role at a B2B technology company
- Proven track record of developing and executing successful marketing campaigns that drive pipeline and revenue
- Experience collaborating with and providing enablement to sales teams
- Experience with marketing automation platforms (e.g. , Marketo, HubSpot), CRM systems (e.g. , Salesforce), and ABM platforms (e.g. , 6sense, Demandbase)
- Experience managing vendors and external agencies
- Strong understanding of account-based marketing principles, strategies, and best practices
- Ability to measure, analyze, and report on campaign performance, and leverage data to optimize programs
- Strong organizational skills with the ability to manage multiple projects, deadlines, and budgets simultaneously
What the job involves
- The Integrated Marketing Specialist is responsible for developing, implementing, managing, and measuring ABM programs to drive pipeline, sales acceleration, and revenue for target accounts
- They act as a liaison between the Marketing and Sales Teams to develop strategies and tactics designed to penetrate targeted accounts
- They also deliver ABM strategies through marketing campaigns by collaborating closely with digital, brand and field marketing teams
- Program Execution & Management: Executes innovative and creative ABM programs across channels to generate pipeline from concept through execution, i.e. , strategy, timeline, budget, design and content support, campaign development, and campaign measurement
- Targeting & Account Alignment: Aligns marketing and sales in establishing account profiles and target personas; develops and maintains a database of named accounts and contacts to ensure campaigns are targeted to the right people
- Sales Enablement & Insights: Provides ongoing data and insights on target accounts and contacts within these accounts utilizing tools and resources to provide value to sales
- Develops and provides ongoing sales communication to ensure alignment, collaboration, and follow up on marketing-generated leads
- Performance Analysis & Reporting: Measures, analyzes, optimizes and reports on target account penetration on a monthly, quarterly basis as well as the impact of ABM efforts on sales pipeline revenue (marketing sourced or influenced)
- Vendor & Technology Management: Evaluates, selects and manages vendors contributing to ABM strategies like personalization platforms, third-party providers, fulfillment services, etc
- ABM Evangelism & Best Practices: Evangelizes ABM across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification
Our take
DISCO is a legaltech leveraging cloud computing and AI to enhance compliance, dispute resolution, and investigations, thereby optimizing outcomes for legal teams and their clients. its suite of tools, including case builders, review platforms, and e-discovery solutions, is designed to minimize errors and better align with established legal practices compared to traditional e-discovery tools.
In response to the growing need for independent brands to reduce reliance on major tech platforms for customer acquisition, DISCO was founded. This initiative comes at a pivotal time as businesses increasingly shift online, driving up the costs associated with acquiring customers through digital channels. Consequently, brands are actively seeking alternative methods to expand their customer base.
DISCO has experienced significant growth as a result of this demand, boasting a clientele of approximately 1,000 firms, including a majority of the prestigious Am Law 200. Funding has positioned the company for further expansion into European and Asian markets. With ongoing refinements to its AI software, DISCO is poised to maintain steady progress in an ever-evolving landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$60m
LATE VC
Jan 2019
$83m
SERIES E
Total funding: $193.8m
Company benefits
- Start-up culture
- Open PTO
- Growth opportunities
- Medical, dental, and vision, 401(k)
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Kiwi Camara
(CEO)They studied at Harvard Law School and hold a Ph.D. in Economics from Stanford. Previously a Partner at the law firm Camara & Sibley from 2009-2013.
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