Marketing Analytics Manager, Zynga
+ Employee stock purchase plan
2+ days a week in office
Social game developer
Job no longer available
Social game developer
1001+ employees
Job no longer available
+ Employee stock purchase plan
2+ days a week in office
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- 5+ years of work experience in data science, machine learning or analytics roles
- 1+ years of work experience in people management
- Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization
- Strong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
- Curiosity and enthusiasm for applying AI to uncover actionable insights in marketing data and drive smarter decision-making, along with a proven ability to prototype and test emerging AI technologies
- Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau
- Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes
- Excellent presentation and interpersonal skills; comfortable explaining technical topics to non-technical users
- BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred
Desirable
- A genuine interest in people management and leadership development
- A fast learner, highly meticulous and proactive individual
What the job involves
- Socialpoint is excited to welcome a brilliant Analytics Manager into our Marketing Analytics team
- As an Analytics Manager, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluating marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams
- These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts
- The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you will be able to adapt and utilize your time efficiently
- Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation
- Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions
- Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions
- Supervise the larger technical direction of projects and contribute expertise in product ideation and development
- Develop centralized solutions that can be seamlessly applied across the game portfolio, supporting the success of overarching marketing strategies
- Develop talent and steer career growth within the team, shape the analytics team’s culture and processes
Application process
- Please submit your application in English
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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