Paid Media Manager, Bobbie
$110-150k
+ Competitive stock options. Salary dependent on location
European-style organic infant formula
Job no longer available
European-style organic infant formula
101-200 employees
Job no longer available
$110-150k
+ Competitive stock options. Salary dependent on location
101-200 employees
Company mission
To bring peace of mind to parents by shifting the scrutiny of how we feed to what we feed by providing parents with high-quality organic formula.
Role
Who you are
- This role is ideal for a hands-on buyer who is equally strategic and tactical — someone who understands the unique demands of growing a DTC CPG brand, can drive measurable business outcomes, and has a strong POV on content and creative strategy
- 3–5+ years of hands-on paid media experience in a DTC CPG environment (agency or brand side)
- Proven track record directly buying and optimizing media on Meta, Google, and TikTok
- Deep understanding of content strategy and how creative impacts paid media performance
- Strong analytical skills with experience in campaign reporting, data interpretation, and making data-driven decisions
- Ability to think strategically but act tactically — you're comfortable both setting the plan and executing it
- Excellent project management and communication skills
- Experience with ad tech tools and platforms such as Google Analytics, attribution platforms (e.g., Triple Whale, Rockerbox), and marketing automation systems is a plus
- Passionate about consumer behavior, digital marketing trends, and brand storytelling
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice
What the job involves
- We are seeking an experienced Paid Media Manager to lead the planning, execution, and optimization of our paid media campaigns across Meta, Google, TikTok, and beyond
- Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram), Google (Search/Shopping/YouTube), TikTok, CTV, and emerging channels
- Develop and execute media buying strategies to hit performance goals (ROAS, CAC, LTV, etc.)
- Collaborate closely with the content and creative teams to align campaign messaging and visuals with audience insights and platform best practices
- Lead audience strategy, segmentation, and targeting efforts to optimize reach and efficiency
- Analyze and report on campaign performance, delivering actionable insights and data-driven recommendations to continuously improve results
- Stay up-to-date with industry trends, algorithm changes, platform updates, and emerging media opportunities
- Test and iterate creative, messaging, audiences, and bidding strategies to find scalable winners
- Manage media budgets across multiple channels, ensuring efficient allocation and pacing
- Build and maintain strong relationships with platform reps (Meta, TikTok, Google) to stay informed of betas and opportunities
Our take
Bobbie is a flexible, subscription-based, direct-to-consumer organic baby formula company. It’s estimated that as many as 5% of western women are unable to breastfeed, while around 60% of mothers in the US do not breastfeed for as long as they intend to.
Not only is the US lagging behind the EU in terms of quality, but the recent prolonged formula shortage has also created a significant barrier for parents trying to feed their infants.
Bobbie has developed a grass-fed cow milk-based “European standard” formula that’s also FDA-approved, the company has also launched “Bobbie Labs” a virtual laboratory that will fund infant feeding research and development.
The future will no doubt see more competition enter the domestic market, but Bobbie’s has a pricing and logistical advantage over more expensive European brands and has focused on company growth and quality assurance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
92% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2023
$70m
SERIES C
Mar 2022
$50m
SERIES B
Total funding: $141.5m
Company benefits
- GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
- BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
- PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
- SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
- BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We'll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You'll be given a discount code to share for 20% off
Company HQ
Panhandle, San Francisco, CA
Leadership
Laura Hughes
(CEO)They worked in Product Operations at Google before becoming Head of Hospitality at Airbnb. They are a Board Member at both Eat Real and TaskRabbit.
Sarah Hardy
(COO)They were a Senior Project Manager at Corcoran Sunshine Marketing Group, and then a freelance consultant. They worked in Airbnb's Strategic Planning and Operations division.
Share this job