Senior Product Manager, Purple Carrot

• This role is ideal for a strategic systems thinker who thrives on cross-functional collaboration and solving problems to achieve the complete picture
• 5+ years of product management experience, including at least 2 owning multi-surface, cross-lifecycle customer experiences
• Strong understanding of eCommerce, subscription models, and user behavior across acquisition, onboarding, and retention
• Experience using customer research, experimentation, and behavioral data to drive decisions
• Proficiency in analytics tools (e.g., Looker, GA, Mixpanel, VWO) and familiarity with lifecycle engagement tools (e.g., Braze, Iterable)
• Excellent communication and stakeholder management skills, with the ability to build alignment across functions

Desirable

• We are looking for a Senior Product Manager to join our mission-driven team
• As an integral part of the Product & Engineering department, you will play a central role in our efforts to inspire people to eat more plants!
• As the Senior Product Manager, Customer Journey, you will own the end-to-end experience across the customer lifecycle, from first impression through retention and loyalty
• You will bring together touchpoints across Acquisition, Shopping, and Retention to ensure our customers enjoy a seamless, delightful, and high-value experience at every stage
• You’ll partner closely with teams across Marketing, Technology, Design, Data, and CX to lead the product strategy, define success, and execute with clarity and purpose
• Develop & Execute Strategy
• Own the product roadmap and KPIs for the full customer journey — from first visit through ongoing engagement and reactivation
• Align lifecycle initiatives with company growth, retention, and CLV goals
• Identify friction points, unmet needs, and moments of delight throughout the journey across channels and devices
• Build toward a cohesive experience across Web, iOS, and Android platforms
• Customer Insights & Research
• Synthesize qualitative and quantitative data to gain a deep understanding of customer behaviors, motivations, and drop-off points
• Run usability tests, discovery interviews, and surveys to surface actionable insights
• Partner with Analytics to monitor funnel metrics, including CAC, CVR, onboarding completion, LTV, skip rates, and churn
• Define opportunities to enhance onboarding, foster repeat behaviors, and minimize passive churn
• Collaboration & Communication
• Collaborate with Design and Engineering to deliver intuitive, beautiful, and outcome-driven product experiences
• Work cross-functionally with Marketing, CX, and Culinary teams to unify storytelling, promotions, and programmatic content
• Drive alignment through documentation, regular updates, and clear prioritization frameworks
• Act as a connective thread across previously siloed journey stages, promoting a single source of truth
• PM Best Practices
• Define OKRs, roadmaps, and initiative briefs that tie directly to user and business outcomes
• Manage agile workflows and timelines, keeping stakeholders informed and involved
• Facilitate post-launch reviews to assess impact and inform iteration cycles
• Continuous Improvement
• Stay ahead of industry trends in eCommerce, personalization, behavioral science, and subscription-based models
• Champion a test-and-learn culture through experimentation frameworks, A/B testing, and pilot programs
• Explore loyalty-based journeys, segmentation-based content, and multi-channel journey orchestration