Social Media Manager, Mejuri
$100-125k
Fine jewelry brand
Job no longer available
Fine jewelry brand
501-1000 employees
Job no longer available
$100-125k
501-1000 employees
Company mission
To turn fine jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world.
Role
Who you are
- If you’re a creative thinker with deep expertise in social media, this is your chance to shape how we connect with our audience on a global scale
- Social Media Expertise: 5+ years of experience in leading social media strategy for a high-growth brand, with a proven track record of driving engagement and innovation
- Creative Vision: Strong creative instincts with experience in ideating and executing impactful social-first content and campaigns
- Strategic Mindset: Ability to connect social strategy to broader business goals, using insights and analytics to inform decisions
- Technical Skills: Proficiency in shooting, editing, and producing social media content, with an understanding of best practices for major platforms (Instagram, TikTok, YouTube, etc.)
- Collaborative Spirit: Strong interpersonal skills with the ability to work cross-functionally, leading creative brainstorms and inspiring teams
- Innovative Approach: A finger on the pulse of social media trends and a desire to experiment with new ideas to keep the brand at the forefront
- Data-Driven Approach: A strong analytical mindset with the ability to interpret social performance metrics and translate them into actionable strategies
- Project Management Skills: Proven ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment
- Relationship Builder: Strong networking abilities to build and nurture relationships with creators, influencers, and platform representatives
What the job involves
- We’re looking for a Manager, Social Media to join our growing team and lead the evolution of our Mejuri’s social presence
- This role offers the unique opportunity to define and execute our social strategy across channels, campaigns, and collaborations, bringing our brand voice to life while driving engagement and awareness
- Develop and Lead Social Strategy: Define the overarching social strategy, combining evergreen content, campaign planning, channel optimization, and creator collaboration to maximize engagement and brand resonance
- Channel-Specific Leadership: Oversee strategy for each social channel, tailoring content and tone to platform-specific audiences and trends
- Content Planning: Build and maintain a robust social content calendar that aligns with key campaigns, brand moments, and growth goals
- Creative Leadership: Lead brainstorms to develop social-first concepts, ensuring all content aligns with brand voice, mission, and visual identity
- Content Creation: Oversee social content creation, including shooting, editing, and production to maintain a consistent and impactful presence
- Collaborations: Curate and manage partnerships with tastemakers and creators to amplify our reach and relevance
- Trend Spotting: Stay ahead of emerging social media trends and platform updates to ensure our strategies remain cutting-edge and relevant
- Analyze Performance: Regularly review social metrics and performance data to optimize content strategies and maximize ROI on campaigns
- Crisis Management: Act as a key point of contact for managing sensitive social situations, ensuring brand reputation is upheld across platforms
Our take
Traditional jewelry retailers often target men for gifting - in part to make higher mark-ups acceptable. Mejuri, however, is putting the purchasing decision back with women with its direct-to-customer strategy. Instead of releasing large batches of seasonal pieces, Mejuri introduces only a small quantity of products each week, which allows it to translate trends and consumer feedback sentiments into its designs in a timely manner.
Having accumulated millions of visitors to its website, it is clear that Mejuri has captured a lot of interest. It has released over 1,000 designs since its launch, has an impressively long waitlist, and boasts that a large portion of its monthly transactions come from returning customers.
Despite its online focus, Mejuri has opened a number of brick-and-mortar stores across the US, Canada, and the UK. The company's current focus appears to be on this offline expansion, as it tries to push beyond its biggest markets into the other countries it ships to, as well as investing in branding and the customer experience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$23m
SERIES B
Sep 2018
$5m
SERIES A
Total funding: $29m
Company benefits
- Parental support: we offer parental leave salary top up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for all parents
- Health & Wellness: We offer you competitive medical and dental benefits, alongside a schedule that prioritizes whole health including personal days and mental health coverage
- Generous Total Rewards: Including a minimum of three weeks paid vacation for all corporate roles. And the cherry on top? A generous product discount
- Hybrid Work Environment: We believe in balance. Our corporate employees have a hybrid experience, spending three days a week (Tuesday-Thursday) as we are big believers in the value social capital provides our team members and our business. IRL time unlocks trust, creativity, innovation, career development and more
- Mejuri Passport: Your ticket to the destination of your choosing. The Mejuri Passport allows corporate employees meeting the criteria to work in any location for one month each year
Company HQ
Liberty Village, Toronto, ON
Leadership
Noura Sakkijha
(Co-Founder & CEO)Experience at CIBC as Process Analyst for 1 year, and Associate Specialist for 3 years.
Majed Masad
(Co-Founder & President)Previously an Investment Banking Partner at FirePower Capital for 7 years, and a Special Advisor for 1 year.
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