Senior Manager of Marketing Operations, Pluralsight
$100.9-124.5k
More information about location
Technology workforce development company
Open for applications
Technology workforce development company
1001+ employees
Open for applications
$100.9-124.5k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link
- You believe in continuous improvement and request frequent feedback from others
- 5-7 years of experience in marketing operations, with expertise in Marketo administration and best practices. Marketo Certified Expert preferred
- Proficient in additional platforms such as Salesforce, ZoomInfo, RingLead, Drift, Adobe Experience Manager (AEM), and Demandbase
- 2+ Years experience managing or mentoring a team, with a proven ability to lead and inspire high-performing teams
- Tried experience building and optimizing lead management processes for quality and speed-to-lead
- Experienced in integrating marketing technologies, including orchestration of data flows across multiple platforms
- Authority in data governance with a history of driving cross-departmental data quality and compliance initiatives
- Strong project management skills, including proficiency in tools like Asana and Jira, with the ability to run multiple projects and deadlines
- Excellent communication and collaboration skills to work effectively across teams and with stakeholders in IT, Revenue Operations, Demand Generation, and Business Development
- Experience managing multiple concurrent instances of Marketo and/or separate ESPs like Iterable or Braze
- Experience partnering with data engineers and running a bi-directional sync between Marketo and a data warehouse like Snowflake
- Skilled in leveraging lead scoring models and intent signals from platforms like Demandbase and ZoomInfo to prioritize high-value leads and target accounts
- Advanced understanding of email deliverability and experience with tools used to monitor reputation
- Tried expertise in B2C marketing strategies to drive demand and conversions and high-quality leads
- Proficiency in HTML for building, troubleshooting, and customizing email templates as needed
- Bachelor’s degree in Marketing, Business, or a related field preferred but not required
- Demonstrated experience in a mid-level management role within marketing operations, with a track record of building and leading teams to success
What the job involves
- We are seeking a skilled and driven Senior Manager, Marketing Operations to lead and support our marketing data and technology pod, driving seamless integrations and lead flow while spearheading data quality initiatives for our B2C and B2B business
- In this role, you will serve as the subject matter expert (SME) for Marketo and connected platforms. You will be responsible for building/mentoring a high-performing automation and technology team to optimize data and integrations across our MarTech stack
- Reporting to the Sr. Director of Marketing Operations, this role will play a key part in driving operational excellence and marketing impact across the organization
- Team Leadership & Development: Lead and mentor a team of (2) marketing automation and technology specialists to champion a collaborative and high-performing team environment
- Platform Expertise & Optimization: Serve as a SME for Marketo and connected MarTech platforms (Marketo, Salesforce, ZoomInfo, RingLead, Drift, Demandbase, AEM), ensuring integrations and automations adhere to best practices for enterprise systems
- Data Enrichment and Database Hygiene: Build and maintain data enrichment and normalization programs in Marketo, ZoomInfo and RingLead, partnering with Revenue Operations and IT on company-wide data and compliance initiatives
- Lead Management: Supervise and optimize lead scoring, management & routing processes to ensure speed-to-lead and drive accurate attribution for campaigns across business units
- Document and Share Knowledge: Build and maintain process documentation to support integrations, lead scoring, routing, and handoff activities, enabling clarity and consistency for all collaborators
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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