Senior Manager of Performance & Growth Marketing, amicable
£51-60k
+ Share Incentive Plan
1-2 days a week in office (Holborn, London)
Legal service for divorcing and separating couples
Posted today
Legal service for divorcing and separating couples
21-100 employees
Posted today
£51-60k
+ Share Incentive Plan
1-2 days a week in office (Holborn, London)
21-100 employees
Company mission
To transform the way people end relationships in a kinder and better way and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches.
Role
Who you are
- You have hands-on paid media experience across Google Ads, Meta, TikTok, LinkedIn and YouTube, and using programmatic advertising to extend reach across the open web - managing significant budgets against commercial targets
- You have a proven track record of improving unit economics and delivering against LTV:CAC, revenue and conversion targets
- You have deep, hands-on experience with platform AI and automation -not just how to use it, but how to build the foundations that make it work: conversion architecture, data quality, audience infrastructure and feed management
- You're proficient with data - GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your everyday toolkit
- You have experience with post-ATT, cookieless measurement including server-side tracking, Consent Mode v2 and first-party data strategies
- You are proficient in HubSpot for lead nurturing, lifecycle marketing and automation
- You are a clear communicator who can translate performance data into commercial insight for both technical and non-technical stakeholders
- You are highly organised, skilled at managing multiple projects at pace, and energised by a fast-moving scale-up environment
- You are aligned with our mission and values
What the job involves
- This is a hands-on role at the heart of our growth. You'll own performance marketing strategy and execution end-to-end - driving acquisition, conversion and retention across paid channels to deliver commercial targets across sales, leads, revenue, product mix and LTV:CAC targets
- You'll plan, run and optimise campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, Reddit and more, while leading the transition toward automated, AI-led media management to scale performance and improve unit economics. You'll work closely with product, sales, brand, data and CX teams to close the loop between marketing activity and commercial outcomes
- You will track, analyse and report on performance metrics to inform decisions and optimisations at pace. You'll draw insights, present performance and strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes
- You're commercially minded, data-driven, and energised by the challenge of scaling performance in a fast-moving, mission-led business
- Own performance marketing across Google Ads, Meta, TikTok, LinkedIn, YouTube and Reddit - planning, executing and optimising campaigns to maximise ROI
- Drive commercial performance against sales, leads, revenue, product mix, conversion and LTV:CAC targets, treating unit economics as the primary lens for every spend decision
- Lead the transition toward AI-led media management, building the data infrastructure, conversion architecture and platform inputs that enable automation at scale
- Own creative strategy across UGC, short-form video, Reels, Stories and Spark Ads - running high-velocity testing across creative, proposition, audience and channel variables
- Optimise the full funnel from acquisition through to conversion and retention, using CRO tactics, A/B testing and structured proposition testing to improve performance at every stage
- Plan and execute lifecycle and email marketing campaigns via HubSpot to nurture leads, increase engagement and drive conversion
- Build and maintain a measurement stack using MMM, incrementality testing, geo tests and platform data to assess true channel contribution
- Navigate advertising restrictions in sensitive categories while maintaining signal quality through server-side tracking, Consent Mode v2 and first-party data strategies
- Collaborate across product, sales, brand, data and CX teams - sharing insights, aligning on lead quality and connecting acquisition activity to commercial outcomes
Salary benchmarks
Our take
Amicable is on a mission to revolutionise the way people end relationships, aiming to make the process kinder and more efficient than traditional solicitor-led approaches. By focusing on a technology-driven model, Amicable offers a modern alternative to conventional legal practices, enabling couples to avoid the emotional and financial strain often associated with traditional methods.
The company's innovative approach to divorce, separation, and co-parenting has positioned it as a trusted brand in the industry. With a commitment to delivering empathetic, fixed-fee services, Amicable effectively guides couples through the complexities of ending a relationship.
Amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change. Emphasising values such as kindness, flexibility, trust, professionalism, and customer focus, Amicable is dedicated to pioneering a better way for couples to part ways.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 28 days holiday plus bank holidays per annum (pro-rated)
- Cycle to work scheme
- Private health insurance
- Group life assurance
- Enhanced family friendly leave
- Employee Assistance Programme
- Share Incentive Plan
- Electric Vehicle Scheme
Company values
- Empathy & Kindness
- Trust & Professionalism
- Pioneering
- Customer Focus
Company HQ
Richmond, UK
Leadership
Pip Wilson
(CEO)Board Trustee and Deputy Chair of the The RSA. Former Trustee / Board Member of The Girls' Network, Founder and Board Director of Bluefin Solutions and was also Consultant at a number of companies.
Kate Daly
(Host of The Divorce Podcast)Former Family Consultant and Divorce Coach at FamilyChange. Was also a Counsellor, Coach and Consultant at KDCPPS, Director at PeopleFanClub and Senior Manager at KPMG.
Share this job
View 2 more jobs at amicable