Integrated Campaigns Manager, Stripe
Account-Based Marketing
$191.4-287.2k
More information about location
A financial infrastructure platform for businesses
Open for applications
A financial infrastructure platform for businesses
1001+ employees
Open for applications
$191.4-287.2k
More information about location
1001+ employees
Company mission
To increase the GDP of the internet
Role
Who you are
- Has a proven history building successful, scaled ABM programs at a global technology company
- Excels in leading and driving large, complex, global campaigns or programs
- Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
- Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
- Deeply sales-fluent; understands how sellers work and what they need to be successful
- Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
- Leads with AI to improve efficiency, insights, and impact
- Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
- Is agile, iterative, and comfortable building through ambiguity in high growth environments
- We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement
- 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
- Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
- AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
- Knowledge of FinTech industry landscape, trends, and technology
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
- At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns
What the job involves
- Stripe’s global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide
- Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives
- We build and deliver campaigns across a broad suite of content, tactics, and channels
- We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company
- Stripe is hiring an Account‑Based Marketing Lead to build a global multi‑segment, multi‑product ABM Center of Excellence (CoE)
- Working with internal partners, agencies, and third-party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe’s most critical accounts
- Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
- Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
- Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
- Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
Our take
Stripe, nowadays a FinTech giant, spent the first few years since its founding building up its payments business, which primarily consisted of providing an API to eCommerce businesses so that they could easily integrate a payment option in their apps or websites, where before there was none.
More recently, Stripe has started to accelerate its growth with a significantly larger range of financial services including cash advances and credit cards. They also plan to build incorporation services, fraud protection, and more, diversifying its revenue away from payments and differentiating itself from its competitors.
To further expand its position, the company is extending its services to countries with vast customer potential, including Brazil, Japan and India. It is also partnering with OpenAI, the company behind ChatGPT - a win-win collaboration that is monetising OpenAI’s flagship products and at the same time enhancing Stripe with GPT-4, as it moves forward with intentions to "build the payments foundation for tomorrow's AI economy."
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Mar 2023
$6.5bn
GROWTH EQUITY VC
Mar 2021
$600m
SERIES H
Total funding: $8.7bn
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Comprehensive mental, physical and medical health plans
- Fertility benefits and parental leave
Company HQ
SoMa, San Francisco, CA
Leadership
Patrick Collison
(CEO)Studied maths at MIT before founding Stripe. Also on the board of the Long Now Foundation.
John Collison
(President)Studied at Harvard but dropped out to found Stripe.
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