Senior Field Marketing Director, Matillion

• 10 years of business-to-business, demand generation, digital and experiential marketing experience primarily through GTM and Field models
• 5 Years plus of successful management experience, driving high-performing marketing teams
• Industry knowledge of demand generation methods, including creating a funnel and nurture strategies
• Proven track record of creating leads, building pipelines and generating revenue
• Proven ability to build relationships across a number of stakeholders including sales, SDR, customer success, subject matter experts, and product & partner marketing
• Up to date on best practices in paid media and digital marketing
• Excellent written and verbal communication skills, with the ability to craft compelling marketing content
• Leadership experience preferred - including managing teams, mentoring staff, and collaborating across departments
• Strong event management skills to manage strategy, planning, and results for the full scale of events from large 1st and 3rd party led Tier 1’s to workshops and VHols

Desirable

• The North America Field Marketing Director works in close partnership with corporate marketing, regional sales and partner teams to manage and execute integrated marketing programs supporting vertical- and territory-based GTM strategies
• You will localize global campaigns, develop regional marketing initiatives based on priorities and create sales communications that drive the visibility and adoption of company messaging, product launches, and more across the region. This person will respond to data insights and opportunities to recognize, act on, and generate leads. This role is instrumental in building field relationships with core Alliance and SI partners, driving co-partner initiatives alongside our Partner Marketing team, including scaled events and co-marketing execution
• You will be experienced in leading globally relevant field programs and be able to influence strategy for your ROW counterpart. The role will include management responsibilities aligned to driving new logos, programmatic experiences as well as nurture. As a Senior leader, you will also be expected to mentor the broader marketing team to drive a cross-team results-driven mentality
• Own and manage the core communications to the North American Field Region, articulating the calendar of activity, setting clear CTAs and objectives in alignment to GTMs that represent the full marketing team
• Develop positive field relationships and ongoing initiatives with respective regional Alliance and SI partners, recognizing and building effective co-partnership motions in conjunction with both our Partner team and our Partner Marketing team
• Lead the development of local GTM strategies with sales stakeholders to accelerate growth, drive lead accountability and help speed up the sale cycle. Be the designated contact for regional sales teams and the ‘voice of the region’ to and from marketing
• The role will have the opportunity to lead and manage others within the marketing team
• Align with cross-functional teams across marketing as needed to amplify multi-channel campaigns. This may include working on localization of content/messaging, creative, marketing operations (email, landing pages), regional PR, and sales enablement materials, as well as ensuring up-to-date content, customer references are available, and respective demand generation supported (advertising, content, content-syndication, webinars, and ABM campaigns as examples)
• GTM-led and regional-led events - management, end-to-end execution, regional accountability and success for scaled events and programs in alignment with the global marketing strategy and priorities - including overseeing the necessary vendors, venues, systems and tools, regional resources, budgeting, calendar management and team briefing needs
• Recognize local opportunities - review and determine criteria for local field asks and opportunities against either GTM/Sales plays needs or recognized local priorities. This includes objective-based planning, management of budgets, orchestration of cross-functional execution for such regional marketing plans and proving out ROI on allocated marketing funds
• Own and manage the regional marketing budget for GTM initiatives and discretionary activities, aligned to forecasted MQL/SQL and OI targets where applicable
• Maintain transparent and ongoing communication with internal stakeholders to ensure alignment of goals and execution including reporting of success and learnings to influence GTM deliverables
• Oversee required vendor relationships ensuring a high level of quality and output; onboard new and/or consolidate vendors as needed
• Management of marketing functions including ABX/Acquisition, Email nurture and programmatic