Senior Marketing Operations & Analytics Manager, Horizon3

• 5+ years of experience in marketing operations, marketing analytics, or revenue operations in a B2B SaaS environment
• Deep hands-on expertise with Salesforce and marketing automation platforms (Marketing Cloud, Marketo, or similar)
• Strong experience with marketing analytics, dashboarding, and attribution modeling
• Comfort working with Finance on budget management and ROI analysis
• Highly analytical mindset with the ability to communicate insights clearly to non-technical audiences

Desirable

• The Senior Marketing Operations & Analytics Manager is responsible for designing, operating, and optimizing the systems, data models, and performance measurement that power Horizon3.ai’s marketing engine
• This role serves as the technical and analytical backbone of marketing, ensuring campaigns are scalable, measurable, and trusted by leadership
• This individual partners closely with Campaign Management, Demand Generation, Revenue Operations, and Finance to ensure marketing data integrity, reporting accuracy, and clear visibility into marketing’s impact on pipeline and revenue
• Own the configuration, governance, and ongoing optimization of marketing systems including Salesforce and marketing automation platforms
• Design and maintain scalable data models, lifecycle stages, and campaign tracking standards
• Ensure system reliability, integrations, and data consistency across the marketing and revenue stack
• Serve as the subject matter expert for marketing data architecture and system best practices
• Build and maintain dashboards and reporting for campaign performance, funnel metrics, and pipeline contribution
• Develop and manage attribution models that tie marketing activity to revenue outcomes
• Ensure data accuracy and consistency across reports used by marketing, sales, and executive leadership
• Translate complex data into clear, actionable insights and recommendations
• Partner with Finance and marketing leadership on budget tracking, forecasting, and spend analysis
• Monitor marketing spend against performance and ROI metrics
• Support planning cycles with data-driven insights into investment effectiveness
• Partner with Campaign Management to ensure campaigns are properly tracked and measured
• Collaborate with Demand Generation to align lifecycle execution with data models and reporting needs
• Work closely with Revenue Operations to ensure alignment across lead, account, and opportunity data
• What Success Looks Like
• Marketing data is accurate, trusted, and consistently used in decision-making
• Campaign and funnel performance is transparent and measurable
• Marketing spend is clearly tied to pipeline and revenue outcomes
• Systems and reporting are developed collaboratively to ensure they scale smoothly as marketing programs grow