Industry Campaign Manager, Amazon

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Desirable

• Creates and executes multi-channel marketing campaigns that are aligned to the industry strategy, which are designed to contribute to sales objectives for the commercial sector in the US and Canada
• Earn trust and maintain strong relationships with sales & marketing leaders and with peers, increasing engagement with marketing and driving program support. Clear communication is paramount to earning and maintaining trust
• Defines target audience parameters by campaign, maintains target account lists specific to the industry, provides targeting guidance for email and paid media execution
• Develops and tests pilot programs and A/B tests to continually improve campaigns
• Works closely with Event Managers when events are an integral part of marketing campaigns, influencing event registration and attendance goals, event demand generation strategy, and determining the post-event lead follow-up and nurture
• Identifies content and platform creative for campaign promotion. Ability to dive into what’s working, and what’s not, and make recommendations for improvements
• Executes promotional content development including post copy and corresponding visuals for paid media or email copy for events and nurtures
• Contributes to sales visibility into upcoming lead queues and provides enablement materials for post-event and campaign follow-up by sellers. Continually looks for innovative ways to optimize lead funnel
• Program manages the marketing campaigns and programs they oversee, scheduling recurring meetings, entering programs in Workfront, delivering email communications and recaps, making connections across stakeholder groups, responding to requests from outside stakeholders, etc
• Writes campaign insights based on data to be reviewed by marketing leadership and stakeholders