Senior Demand Generation Marketing Manger, Abridge
$140-160k
Plus equity
Powering deeper understanding in healthcare through purpose-built AI
Be an early applicant
Powering deeper understanding in healthcare through purpose-built AI
101-200 employees
Be an early applicant
$140-160k
Plus equity
101-200 employees
Company mission
To power a deeper understanding in healthcare.
Role
Who you are
- 6-8 years of experience in demand generation or marketing, with expertise in multi-channel marketing (webinars, podcasts, newsletters, events) and targeted ABM-style campaigns
- Experience in healthcare technology or enterprise solutions is highly preferred
- Proven success in creating and executing targeted ABM campaigns focused on specific ICPs and personas, in partnership with CRM and outbound teams
- Strong project management and organizational skills, with a demonstrated ability to manage multiple, cross-functional campaigns
- Excellent communication skills and experience collaborating with internal teams and external partners
- Proficiency in marketing automation, CRM tools, and analytics platforms to effectively track, optimize, and report on campaign performance
What the job involves
- We are seeking an experienced Demand Generation Marketing Manager to drive targeted, data-driven campaigns that boost awareness, engagement, and conversions for Abridge
- In this role, you will lead marketing initiatives, including ABM-style campaigns targeting key personas and customers
- Collaborating with our CRM, outbound, and events teams, you’ll design and execute campaigns that nurture leads, build pipeline and expand current accounts—as we scale the most trusted AI solution for clinical conversations
- Lead multi-channel demand generation campaigns—including webinars, podcasts, newsletters, and highly targeted ABM-style campaigns
- Partner with CRM teams to design targeted campaigns, using personalization and segmentation to maximize relevance for key prospects
- Collaborate with the events team to drive attendance, awareness, and engagement for industry events, aligning these efforts with demand generation goals
- Execute inbound and outbound ABM-style campaigns targeting high-value ICPs, tailoring content and outreach to resonate with specific personas and pain points
- Collaborate with sales to align on targeted accounts, develop personalized campaigns that drive target account expansion
- Work with the content team to develop and customize high-impact assets for demand gen and ABM initiatives, ensuring relevance for healthcare and enterprise audiences
- Maintain an up-to-date library of demand gen and ABM assets, aligning with Abridge’s messaging and value proposition
- Develop scalable outreach communication templates to streamline and support sales team outreach to leads
- Build target KPIs and goals for key campaigns
- Track, analyze, and report on campaign performance
- Conduct regular testing to improve messaging, content, and engagement rates
Our take
Summarizing key elements of healthcare conversations is crucial for both physicians and patients. Medical scribes, though effective, are costly, and the healthcare system faces funding and staffing crises. This has created a demand for more efficient notetaking solutions.
This is where Abridge comes in, it has developed a HIPAA-compliant AI platform that transcribes, structures, summarizes, and provides insights from audio or transcripts of medical conversations. It claims to work across all specialities and offers patient-friendly summaries in easy-to-understand language.
Abridge aims to alleviate pressure on the healthcare system from the patient's perspective, a unique approach among healthtech startups. While companies like Inovia, DOUB, and DeepScribe focus on assisting physicians with medical transcription AI, they lack Abridge's patient-centric features, which are valuable in enhancing the patient experience.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Feb 2024
$150m
SERIES C
Oct 2023
$30m
SERIES B
Total funding: $207.5m
Company benefits
- Unlimited PTO, plus 12 national holidays
- 16 weeks paid parental leave, for all employees
- Flexible working hours — we care more about what you accomplish than what specific hours you’re working
- Remote work environment
- Equity for all new employees
- Generous equipment budget for your home office setup ($1600)
- Opportunity to work and grow with talented individuals, and have ownership and impact at a high growth startup
Company values
- The obstacle is the way
- Choose action
- Taste good things
- Help others win
- Honor humanity
Company HQ
Downtown, Pittsburgh, PA
Articles
Leadership
Shivdev Rao
(CEO)Alongside their work as a practising Cardiologist at the University of Pittsburgh Medical Center, they also served as Physician Advisor in Residence and ultimately EVP at UPMC Enterprises; co-founded DocDok; and worked as a co-architect on a healthcare project at the Kauffman Foundation.
Sandeep Konam
(CTO)Completed an MS in Robotics at Carnegie Mellon, then served as Senior Product Manager at UPMC Enterprises. Has delivered guest lectures at Carnegie Mellon, Stanford, and the University of Pittsburgh.
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