Growth Marketing Generalist, ISLA
B2B
€40-52k
Figma
Hubspot
Wordpress
Canva
SEMrush
Mid and Senior level
Remote from Ireland
Empowering clinicians to streamline healthcare delivery
Be an early applicant
Empowering clinicians to streamline healthcare delivery
21-100 employees
HealthcareB2BArtificial IntelligenceSaaSMedTech
Be an early applicant
€40-52k
Figma
Hubspot
Wordpress
Canva
SEMrush
Mid and Senior level
Remote from Ireland
21-100 employees
HealthcareB2BArtificial IntelligenceSaaSMedTech
Company mission
To lead the global shift to digital pathway platforms, redefining how healthcare is delivered through intelligent pathways that optimise care, empower clinicians, and improve patient outcomes at scale.
Role
Who you are
- We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results
- You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make
- 3–5 years in a marketing role with clear, hands-on ownership of content, creative, and campaign delivery
- A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
- Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
- Experience planning and executing campaigns end-to-end, not just contributing to them
- Proven experience in paid social, website management, and events alongside core content and creative work
- Strong copywriting across formats, with a confident, adaptable brand voice
- Proficient in Canva and Figma — you use these daily, not occasionally
- Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
- Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
- A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
- Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
- Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
- Familiarity with HubSpot or a similar CRM and marketing automation platform
- Comfortable with a CMS (WordPress or similar) for content and page management
- A degree in Marketing, or CIM Level 6 (Diploma in Professional Marketing), as a minimum
- Related degrees (Communications, Journalism) are considered, where accompanied by a strong marketing portfolio and track record
- Portfolio of work submitted with the application
- 3-5 years relevant marketing experience in B2B marketing
- Make it, don't manage it — you're a producer first; you get energy from creating things, not just overseeing them
- Own outcomes — you measure success by impact, not output; you know the difference between being busy and being effective
- Obsess over quality — you have high standards for both writing and design, and you hold yourself to them even under pressure
- Think commercially — every asset, post, and campaign is connected to a goal; you never lose sight of that
- Thrive at pace — energised by the rhythm of a startup; you manage competing priorities without dropping the ball
- Bring energy — you create momentum, support the team, and make things happen
What the job involves
- This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between
- You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else
- Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength
- One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page
- Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
- Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
- Own the content calendar and ensure all activity is planned, produced, and published on time
- Maintain a consistent brand voice and visual identity across every channel and touchpoint
- Identify content and creative gaps and bring proactive ideas that connect to business goals
- Use AI tools and smart workflows to maintain quality at pace — production efficiency matters here
- Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it
- Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
- Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting
- Analyse campaign performance, draw out the insight, and apply it to the next one
- Produce clear post-campaign reports that demonstrate measurable impact
- Own 50% of organic social across LinkedIn and other relevant platforms
- Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team
- Monitor community engagement and respond to comments
- Report on performance with genuine insight into what's working and why
- Co-own the management of CMS content updates — new pages, copy edits, blog publishing
- Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct
- Liaise with the web agency on development work — brief, review, and sign off
- Contribute to CRO thinking and flag UX / tech issues as you spot them
- Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
- Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development
- Pick up broader marketing projects as the team and business grow
Application process
- A 2-minute video submission - We want to see the person behind the CV - Successful applicants will be asked to send us a short elevator pitch
- Screening call — a short conversation with HR to cover the basics, talk through your background, and make sure the role is the right fit on both sides (15 minutes)
- Live task + team interview — A 20-minute live task followed by a 10-minute chat with our team. You’ll respond in real time to a brief spanning copy, social media, and creative work. No extensive prep required
- Hiring manager interview — A 30-minute deeper conversation about your experience, your approach, your task performance, and how you’d tackle the role
- Face-to-face in our London office - Presentation and Q&A with our CEO and Director of Marketing
- We aim to move quickly and will keep you informed at every stage
Our take
Isla wants to empower healthcare professionals by allowing them to use visual data—photos and videos of patients—by securely recording this data to a medical professional's smartphone.
The ambitious startup has partnered with the Central London Community Healthcare Trust and the NHS, successfully supporting various NHS trusts on their digitisation journey. Isla will focus on leveraging visual data to improve end-of-life care and dermatology services. Additionally, the company has added an Impact page to its website, showcasing evidence of Isla's benefits.
Now that a case can be made for visual health data flows being helpful, the company's platform could see even wider adoption. Once sufficiently high-quality data sets have been collected, Isla can use the visual data, provided with patient consent, to inform medical practice more generally.
The next few years at Isla should be interesting as the company is looking to replicate the operation of its product across several hospitals and healthcare facilities. Isla's end game is to be fully integrated into all incumbent Patient Administration Systems to make the platform seamless for clinicians.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 🏡 Work from home or at our office in Moorgate 🏢
- 🏖️ 25 days annual leave (on top of bank holidays)
- 🎂 Take your birthday off
- 🎄 Take an important holiday off
- 🕜 Flexible working times
- 🧘♀️ A monthly wellbeing bonus (£50 per month to spend on gym membership or wellbeing activities) Or private medical
- 🍜 £75 every quarter to treat friend/family to a meal
- 📈 Equity options available
- 📚 Learning budget
- 🎉 Enhanced parental leave (12 weeks fully paid leave for primary care givers and 4 weeks fully paid leave for secondary care givers on top of the statutory leave)
- ❤️🩹 Enhanced health leave
- 💗 Delivering social impact through improved patient healthcare
- 💡 Working at a well funded and rapidly growing start up, solving a global problem in a new way
- 🌍 Work abroad for up to 90 days a year
- 🐾 Dog friendly office
Company values
- Look back proudly - We deliver excellence & act with integrity, every time
- Race forward - The need for change in healthcare delivery is urgent. We challenge ourselves to set a fast pace in all that we do and encourage ambition within our team and with our customers
- Laugh along the way - We recognise the impact that we are having in the world, and enjoy the process of making that happen, however tough that is
Company HQ
City of London, London, UK
Articles
Leadership
James Jurkiewicz
(Co-Founder & CTO)Oxford Engineering alum with healthcare consulting experience at Newton Europe and start-up experience at Onfido.
Peter Hansell
(Co-Founder)Worked in healthcare consulting as a Senior Consultant at Newton Europe and then at DrDoctor.
Diversity, Equity & Inclusion at ISLA
- At Isla, we believe that embracing diverse perspectives leads to innovation, creativity, and better business outcomes.
- We know that diverse teams work better. It's simple: when people from a wide range of backgrounds come together, they bring unique ideas, insights and problem-solving approaches. Diversity challenges conventional thinking, encourages collaboration, and fuels innovation. This diversity of thought creates a dynamic environment where ideas flourish, and we can deliver an exceptional product to our users.
- We are committed to placing DE&I at the forefront of our hiring and operational thinking. We actively seek out individuals from all walks of life, irrespective of their gender, race, ethnicity, age, sexual orientation, or abilities. We believe that diversity should not only be celebrated but embraced.
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