Senior Demand Generation Manager, PayZen
Digital
$160-180k
Offers Equity
Fintech for healthcare affordability
Be an early applicant
Fintech for healthcare affordability
101-200 employees
Be an early applicant
$160-180k
Offers Equity
101-200 employees
Company mission
To bring financial health to healthcare.
Role
Who you are
- This role is ideal for a data-driven marketer with deep experience in building multi-channel campaigns focused on engaging and converting B2B enterprise audiences
- 5+ years of marketing experience in a fast-paced and/or startup environment, preferably in B2B SaaS or healthcare technology. Select agency experience can also be relevant
- Experience growing a database organically via multiple channels
- Proven ability to drive pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
- Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
- Experience with tools such as Hubspot, Salesforce, Outreach, Google Analytics, and others to implement campaigns and measure success
- An analytical mindset with the ability to measure and report on marketing performance and ROI
- Excellent written and verbal communication skills, with an eye for detail
- A strong drive, work ethic, and results-driven operating style
- A high personal standard of excellence and a focus on doing things the right way
- A self-starter mentality and comfort with building and scaling programs in a high-growth, resource-conscious environment
What the job involves
- We are looking for a strategic and results-oriented Demand Generation Manager to play a pivotal role in the continued growth of PayZen
- You’ll lead the planning, execution, and optimization of highly targeted, account-based digital campaigns that drive pipeline and revenue growth
- You’ll collaborate across the marketing and sales organizations to deliver compelling campaigns that engage key decision makers, nurture leads, and convert interest into opportunities
- Additionally, you will own the strategy and performance of paid marketing channels, working closely with external agencies to execute and optimize paid media programs to maximize reach and ROI within priority accounts
- As a key leader on the demand generation team, the ideal candidate will bring creativity, analytical rigor, and a passion for driving measurable impact on pipeline and revenue
- Develop & Execute Digital Campaigns - Plan, execute, and optimize multi-channel digital campaigns (paid media, content syndication, email marketing, social media, and website) to drive demand, pipeline growth, and revenue across enterprise and mid-market segments
- Paid Media Strategy & Management – Oversee paid search (Google Ads), paid social (LinkedIn), content syndication, and trade association marketing, ensuring they generate high-quality leads
- Marketing Automation & Lead Nurturing – Own and optimize our email marketing strategy and lead nurturing programs to accelerate pipeline creation
- Performance Tracking & Optimization – Track and analyze campaign effectiveness, optimizing for lead quality, pipeline contribution, and revenue impact. Collaborate with external agencies to execute paid media programs, leveraging A/B testing and continuous optimization to maximize ROI
- Sales & SDR Alignment – Work closely with the Sales Development and Sales teams to ensure successful campaign enablement, lead handoff and lead follow-up. Continually optimize lead scoring, routing, and feedback loops
- Content & Messaging Collaboration – Partner with Content and Creative teams to develop high-performing marketing assets that resonate with key decision makers and drive engagement across the buyer’s journey
- Market Insights & Innovation– Stay ahead of industry trends and best practices to drive innovation and maintain a competitive demand generation strategy
Our take
More than half of Americans cannot cover an unexpected medical expense of $1,000. To help solve this healthcare affordability crisis, PayZen offers personalized payment options. Using AI and machine learning, patient’s data is analysed to evaluate their ability to pay, making it possible to pre-emptively support those in financial difficulty.
PayZen works for patients and medical providers. Providers can expect to get a much higher collection rate with accelerated cash flow, without having to pay software costs or program fees, whist patients receive affordable and flexible access to care without interest or fees. A patient’s debt doesn’t increase, as they never have to pay more than the cost of the service.
While the Buy-Now-Pay-Later space in healthcare is becoming increasingly overcrowded - Afterpay and Sezzle, for example, allow customers to pay their medical bills in interest-free instalments - PayZen's strong funding history puts it in a good position from which to grow. It has used funds to accelerate its mission and launch new ventures such as the "Care Card", that offers the benefits of its payment plans in the form of a physical and virtual debit card.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2024
$32m
SERIES B
Nov 2022
$20m
SERIES B
Total funding: $72m
Company benefits
- Hybrid Schedule: In-office Monday, Tuesday, and Thursday, remote Wednesday and Friday
- Flexibility: PayZen offers discretionary time-off and 16 weeks of parental leave for US-based roles
- Connection: Team meals, collaborative spaces, and global events that foster stronger relationships
Company HQ
Civic Center, San Francisco, CA
Leadership
Ariel Rosenthal
(Co-founder & CTO)Previously co-founded Zmani and Brainpickin, and served as CEO for Xprt App Solutions. Experience as a Full-Stack Developer for Houzz, IvyMark, Highcon and VideoStir.
Itzik Cohen
(Co-Founder & CEO)Previously founded Clipsync and served as CEO, as well as for IGC Media and Beyonce Finance. Spent nearly 7 years as VP of Corporate Development for WebEx Communications.
Tobias Mezger
(Co-Founder & CRO)Previously spent nearly 8 years as the Principal of The Boston Consulting Group before serving as VP of Corporate Development and Strategy for Prosper Marketplace.
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