Product Marketing Manager, Xero
Artificial Intelligence
Cloud-based accounting software
Be an early applicant
Cloud-based accounting software
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- 3+ years in product marketing, preferably in SaaS or tech
- Proven experience delivering thought leadership, narrative development, or strategic comms programs
- Experience launching cross-functional campaigns or partnerships at scale
- Strong familiarity with working in or around data, AI, or emerging technologies
- Outstanding communicator and storyteller, able to translate complex tech into compelling, benefit-led narratives
- Strong project management skills and the ability to lead cross-functional initiatives
- Confident collaborating with senior stakeholders and influencing across teams
- Data-driven mindset with an ability to balance strategic vision with execution detail
- A proactive, curious, and collaborative approach
What the job involves
- As Product Marketing Manager for AI at Xero, you’ll lead the development and execution of a compelling, always-on communications narrative for AI that demonstrates how we’re helping small businesses and their advisors thrive through task automation and deeper financial insights
- You’ll own the story and GTM plan that brings our AI customer value proposition to life
- Your role will focus on delivering a consistent drumbeat of AI innovation to market through thought leadership, tentpole moments like Xerocon and seasonal campaigns, content, and partner activations
- You’ll ensure our messaging is both inspirational and grounded in real customer value, while contributing to the go-to-market plans of cross-product AI capabilities and strategic partnerships
- Own and evolve the overarching AI narrative in conjunction with the coms team that positions Xero as a responsible, customer-centric innovator in AI for small business
- Deliver a regular drumbeat of AI-focused content and campaigns, aligned with product delivery and communications goals
- Collaborate with GTM teams, brand, digital, and comms teams to create AI content/thought leadership pieces, including blogs, customer stories, executive talking points, and media materials
- Support the delivery of a AI research reports and surveys, working with insights and research partners to publish compelling, data-led content
- Integrate AI messaging into high-impact moments in the calendar, including Xerocon, roadshows, EOFY/peak seasons, product milestones, and key regional events
- Ensure AI innovations are positioned and launched with maximum visibility, relevance, and consistency across global and regional channels
- Partner with events, brand, and customer teams to deliver unified and high-impact experiences at key moments
- Collaborate cross-functionally to deliver the GTM plan for strategic AI partnerships, ensuring positioning, messaging, enablement, and customer comms are aligned and impactful
- Support feature launches and AI capabilities across multiple products with coordinated internal and external communications
- Partner closely with Product, Customer engagement, Data Science, Marketing, Brand, Communications, and Sales, Enablement teams to align messaging and coordinate campaign execution
- Work with regional teams to adapt and activate the AI story in-market, ensuring local relevance and consistency
- Success Looks Like:
- A clearly articulated, consistent, and inspiring AI narrative is present across channels and markets
- AI activations and announcements land with high visibility and strong engagement at key tentpole moments
- Customers and advisors understand and trust how Xero’s AI gives them more time and better insights — reflected in awareness, adoption, and satisfaction
- A high-quality AI economic report is delivered and used as a key strategic asset across content and comms
- Strategic AI partnerships are launched effectively, with clear value communicated to the market
- Adoption and utilisation targets achieved for AI products
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company HQ
Te Aro, Wellington, Wellington
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
Share this job
View 31 more jobs at Xero