Lifecycle Marketing Lead, Spring Health
Payer, Health Plan
$147.1-183.9k
+ Stock options
More information about location
Personalized mental healthcare
Be an early applicant
Personalized mental healthcare
1001+ employees
Be an early applicant
$147.1-183.9k
+ Stock options
More information about location
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- This role is ideal for a lifecycle marketer with deep experience in healthcare or regulated industries, who thrives at the intersection of strategy, storytelling, and systems thinking
- 8–12+ years in lifecycle or CRM marketing, ideally in healthtech, health insurance, or other regulated industries
- Experience designing full-funnel lifecycle journeys (awareness to activation to retention) in a complex stakeholder environment
- Strong technical and strategic proficiency in marketing automation platforms (Iterable strongly preferred)
- Deep channel knowledge across email, SMS, push, and in-app messaging
- Exceptional cross-functional collaboration skills, especially with Product, Engineering, Payer Success, and Data / BI teams
- Strong analytical mindset—you love digging into data, interpreting signals, and optimizing performance
- Thoughtful communicator who balances clinical nuance, member empathy, and marketing effectiveness
- Passion for mental health and a deep respect for the human beings behind the metrics
What the job involves
- Spring Health is looking for a strategic and data-driven Lifecycle Marketing Lead, Payer (Health Plan) Members to drive full-funnel engagement for members who come to Spring through our payer customers, such as national and regional health plans
- This role is focused on converting eligible members into patients, accelerating their journey into care, and sustaining meaningful engagement to improve health outcomes
- As a key individual contributor, you will develop and optimize lifecycle marketing programs for payer members—designing personalized, behavior-based touchpoints that guide them from sign-up and onboarding through care activation, ongoing utilization, and long-term retention
- You’ll collaborate closely with cross-functional partners in Product, Data, Engineering, and Payer Success to deliver measurable impact across each stage of the member experience
- Design and execute multi-channel marketing journeys (email, SMS, push, in-app, and direct mail) that activate payer members, reduce time-to-care, and increase care utilization
- Build onboarding, re-engagement, and long-term nurture programs tailored to the needs and behavior of health plan members
- Identify friction points or drop-offs unique to the payer member experience and develop targeted interventions
- Develop messaging and content that reflects the nuanced relationship between health plan, member, and provider
- Own an ongoing test-and-learn roadmap across channels and member segments to optimize lifecycle touchpoints
- Leverage data and behavioral signals to deliver personalized and relevant messages at scale
- Collaborate with Product and Data to design testable hypotheses and attribute lifecycle improvements to health outcomes
- Bring a performance mindset while respecting clinical nuance and trust-building in the member experience
- Act as the lifecycle marketing lead in cross-functional initiatives that support payer member experience, collaborating with Product, Engineering, Data Science, Clinical, and Payer Success teams
- Partner with Clinical Content and Creative to ensure all messaging supports both performance and member empathy
- Work with Marketing Ops and Martech to build scalable, automated workflows with proper tracking and QA
- Align closely with Payer Success and Payer Strategy teams to understand customer-specific nuances and contract-level priorities
- Define and track KPIs across the full funnel—from activation rate, time to first appointment, rebooking rate, care utilization, etc
- Translate performance data into actionable insights and narrative reporting for internal stakeholders
- Establish high QA standards and repeatable processes to ensure campaign excellence and compliance
- What Success Looks Like in This Role:
- Improved Activation & Utilization: More eligible members become patients and engage meaningfully with care
- Optimized Lifecycle Journeys: Members receive timely, sequenced messaging that supports behavior change and care continuity
- Clear Testing & Insights: A robust experimentation program generates learnings that fuel continuous improvement
- Cross-Functional Impact: Lifecycle programs are embedded into broader payer initiatives and known for their effectiveness
- Flawless Execution: Campaigns and automations run smoothly, with high QA standards and thoughtful implementation
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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