Senior Content Writer, Smartsheet
Digital Marketing
$120-157.5k
More information about location
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
$120-157.5k
More information about location
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- The ideal candidate is both a storyteller and a strategic thinker, capable of balancing creativity with business objectives, delivering results that support marketing initiatives, and upholding editorial excellence
- The ideal candidate is a seasoned storyteller with a knack for creating compelling web content that aligns with brand messaging and business goals. They bring a strategic mindset, an eye for detail, an ability to collaborate with a wide variety of stakeholders, and a deep understanding of how to connect with B2B audiences through digital channels
- 8+ years of professional writing experience, with a strong focus on web content and copywriting
- 2+ years in digital marketing for enterprise B2B SaaS companies, with an understanding of website strategy and conversion optimization
- Proven ability to write across formats and styles, from concise web copy to in-depth pages for technical audiences
- Experience with SEO principles and digital analytics to guide content development
- Familiarity with using AI tools to enhance writing productivity, streamline workflows, and optimize content for digital audiences
- Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines in a fast-paced environment
- Exceptional communication, storytelling, and editing skills, with an attention to detail and commitment to quality
- Experience partnering with design, product and product marketing, and development teams to deliver impactful web content
- Bachelor’s degree or equivalent experience in business marketing, communications, journalism, or a related field
What the job involves
- The Smartsheet digital marketing team is seeking an experienced Senior Content Writer to join our team
- The Senior Content Writer will focus on crafting exceptional content and copy for the Smartsheet website
- This role combines creativity, strategy, and execution to elevate our digital presence, engage audiences, and support digital marketing objectives
- This individual will be responsible for creating a variety of content — ranging from website copy, banner headlines and copy, video scripts, and blogs
- You will report to the VP of Digital Marketing
- Write and optimize web content, including landing pages, product pages, solution pages, and campaign microsites, ensuring alignment with Smartsheet's brand voice, tone, and style
- Distill complex concepts and product features into clear, engaging copy that resonates with diverse audiences
- Collaborate with cross-functional teams, including design, development, product marketing, and SEO, to create user-centric, high-impact digital experiences
- Leverage messaging frameworks to craft tailored content that addresses the needs of specific personas and buyer journeys
- Analyze and repurpose existing content for the web, maximizing its effectiveness and reach across digital platforms
- Monitor industry trends, audience behavior, and competitive landscapes to inform web content strategies and recommend innovative approaches
- Stay up-to-date with emerging media trends, digital innovations, and content strategies to ensure the Smartsheet web presence remains relevant and competitive
- Uphold editorial and UX writing best practices to ensure consistency and excellence across all digital touchpoints
- Support other duties as needed
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies Lucid and Atlassian, Smartsheet saw strong growth between 2020-2022, achieving almost 40% year on year revenue increases through 2022. If the company can continue this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, leading to it being the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Whilst remaining broad in application, it is also expanding and upgrading its product offerings; this may prove crucial in further distinguishing itself from well-backed startups like Monday.com and Asana as they begin jostling for market space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$54.1m
SERIES F
May 2014
$35m
SERIES E
Total funding: $121.6m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Articles
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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