Senior Data Science & Analytics Manager, Zeta Global
$125-145k
+ Equity
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$125-145k
+ Equity
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing
- Expertise in advanced analytics tools and Business Intelligence tools
- Proven experience designing and scaling experiments in a digital environment
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients
What the job involves
- Zeta Global is looking for a seasoned, external client-engaging Senior Manager, Data Science & Analytics (individual contributor role) for its ZX Activation division
- They will be responsible for prescribing a performance-oriented marketing and analytics strategy to achieve optimal performance in the client’s customer acquisition efforts
- This position will partner with cross-functional teams including but not limited to Sales, Client Success, Operations, Engineering, and Data Cloud
- You will support strategic growth initiatives by delivering actionable insights to helping clients acquire new customers
- You will benefit from a globally distributed Analytics team that provides essential support across data QA, reporting, and tool creation, allowing you to prioritize high-impact strategy work
- Strategic Leadership
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes
- Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals
- Data & Analytics
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact
- Establish and maintain robust testing frameworks that are statistically valid and operationally scalable
- Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication
- Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns
- Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention
- Marketing Measurement
- Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities
- Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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