Brand Marketing Director, Moonbug Entertainment
Morphle
Entertainment company for kids
Job no longer available
Entertainment company for kids
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience within cpg, entertainment and/or family marketing
- Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand
- Brand strategy experience is critical to the role including audience insight identification, defining the brand DNA and positioning
- You have 8+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
- Experience within cpg and/or family entertainment a benefit
- Bachelor’s degree required. Masters/MBA degree preferred
- Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
- Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
- Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
- A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
- Able to prioritize, multi-task and work under pressure in a fast-paced environment
- Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
- Passion for brands that move fast and shape culture
- Fluent English, essential; other languages beneficial
- Excellent Excel and PowerPoint skills
- Sense of humor and desire to have fun!
What the job involves
- The Brand Marketing Director will be responsible for driving affinity and growth of the Morphle brand globally, leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth
- Further, the Brand Marketing Director will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts
- You will be working collaboratively with cross-functional teams including creative, comms, distribution, YouTube, retail, consumer products and brand partnerships as well as research and insights partners to deliver world-class experiences for our audience
- Collaborate with Brand owner (GMs) & Sr. Brand Marketing Director (U.S.) to set marketing strategy and annual plans for the brand globally
- Work closely with GM to define the vision for the brand. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs
- Develop annual franchise and marketing plans partnering with internal and external partners
- Be the expert on the brands’ target audience and consumer, and lead consumer insights plans
- Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on marketing touchpoints and drive conversion on retail partner platforms
- Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend
- Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials
- Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure
- Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination
- Develop robust test & learn plan to improve franchise performance across channels, based on data & analytical insights
- Responsible for managing marketing budget
- Drive innovation with partners to get them excited to promote our fun and enriching shows and characters
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30B minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand has helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(Co-Founder & COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(Co-Founder & CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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