Senior B2B Growth Marketing Specialist, Expedia Group
$82.5-116k
Salary is applicable to Austin only. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$82.5-116k
Salary is applicable to Austin only. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- 4+ years of digital marketing experience with a B2B focus and proven experience planning and building acquisition and growth marketing campaigns in a B2B environment
- Dedicated, and growth-focused mentality. Able to identify digital trends and continually critique and optimize performance with a positive mind-set
- Analytical and data-focused. Should be comfortable like Google Analytics to uncover opportunities and make decisions to find opportunities that can influence business decision-making
- Proven experience working with B2B enterprise level marketing automation solutions like Eloqua, Pardot, or Marketo (preferred) and Salesforce
- Relevant experience working with or within the following digital marketing tools: Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Tableau, and Trello
- Ability to thrive in a fast-paced environment where you will be helping to identify new campaign opportunities and establish associated execution processes
- Ability to handle multiple workstreams against various deadlines while maintaining communication integrity. Previous experience using a project and calendar management tool is preferred, like Trello or Asana
- Strong performer with strong organizational, execution, and communications skills
What the job involves
- We are looking for an experienced, creative, and detailed Senior B2B Growth Marketing Specialist who will be responsible for managing the execution and activation strategy across our various owned and paid digital marketing channels including email, landing pages, website, social media, search, and paid media to raise awareness, generate leads, and grow revenue of our advertising business by partnering closely with other marketing teams and functions to help define campaign requirements and go-to-market (GTM) plans
- You will be responsible for the planning and coordination of our reporting and analytics insights to support our campaign planning and performance readout processes. Reporting to the Senior Director of Growth Marketing, this role plays a pivotal role in scaling the team’s efforts to help drive business growth and enable the business to achieve ambitious growth objectives
- You will not be afraid to share your big ideas and will be just as excited to roll up your sleeves to make those big ideas come to life
- Partner with campaign planning team to execute multi-channel digital marketing campaigns to drive lead generation of new advertising customers in addition to nurture & growth marketing campaigns with existing and churned customers
- Build and manage paid search campaigns in Google Ads and Microsoft Ads to drive consideration and conversion
- Build and manage paid social campaigns in LinkedIn to drive awareness, consideration, and conversion
- Drive data-led digital marketing innovation to continuously improve the team’s online touchpoints
- Manage the Media Solutions YouTube channel by supporting cross-team deployment requirements and channel optimization
- Ensure campaign execution consistency across all channels by collaborating with other marketing teams and functions to ensure cohesive, full-funnel GTM approach, with a primary focus on owned and paid channels
- Establish audience profile and targeting strategies to ensure optimal campaign outreach while supporting database and data hygiene improvement initiatives
- Assist with the development and execution of email and landing page programs in both Marketo and MessageGears email tools
- Act as primary liaison with Marketing analytics team to define and develop effective reporting and insights to measure campaign performance against business objectives
- Forecast, measure, and analyze metrics to assess the impact of the integrated campaigns and activities in terms of key performance indicators (KPIs)
- Analyze campaign performance and data through various reporting tools, tracking toward goals using a test and learn methodology. Effectively communicate results to management and team members
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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