Cookies have driven targeted ads for many years, but the privacy issues associated with them are bringing personalized marketing agencies to a halt. Contextual cookie-free data presents a future-proof alternative to aligning campaigns with relevant audiences, but it currently lacks the marketplaces and libraries that would facilitate a new data ecosystem.
Peer39 provides a contextual data marketplace for cookie-free marketing campaigns, allowing businesses to access a pre-bid contextual category library to understand the mindset of audiences and build relevant marketing campaigns. The company also provides tools for analyzing the available data, and for the planning and customization of strategies for cutting-edge platforms such as CTV.
Whilst many companies are building first-party proprietary data analysis tools to tackle the cookie-free future of digital marketing, Peer39 has taken a different approach by forming a marketplace for contextual data categories, presenting the potential for significant disruption to the market. The company has also made its marketplace available for all major buying platforms and has further future-proofed its technology by focussing on ad formats such as CTV and mobile.
Kirsty
Company Specialist at Welcome to the Jungle