Brand Strategy Manager, theSkimm
$100-115k
3 days a week in office
Female-focussed news and lifestyle website
Job no longer available
Female-focussed news and lifestyle website
101-200 employees
Job no longer available
$100-115k
3 days a week in office
101-200 employees
Company mission
TheSkimm's mission is to succinctly give women the information they need to make confident decisions.
Role
Who you are
- 5-7 years building cross-platform digital marketing programs
- Strategic, creative thinker with a proven track record of turning ideas into holistic content programs
- Excellent writing, proofreading and verbal communication skills
- Design-minded with ability to create effective visual presentations; Proficiency in Keynote
- Ability to work well with different stakeholders across organization
- Ability to manage and prioritize multiple deliverables with hard deadlines
- Highly motivated self-starter that is extremely detail oriented
Desirable
- Passion for theSkimm brand and our products
- Keen understanding of the nuances of branded content and go to market positioning
- Experience managing RFP pipeline and working with Sales, Insights, Creative and Design team
What the job involves
- Drive the development, ideation and strategic thinking of best-in-class marketing solutions for theSkimm’s strategic advertising partners
- Own the strategic platform for marketing programs and partner with internal teams, including Marketing, Editorial, Insights, Product, Social & Video, to ensure recommendations are smart and cohesive
- Provide quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals
- Attend client and agency meetings to learn about new initiatives, brainstorm and present recommendations
- Identify new/proactive opportunities and positioning for brand partners/verticals leveraging proprietary data and research
- Assist in creation of ad hoc sales marketing materials that could include packages, product one-sheets, case studies and best practices
Our take
The rapid growth of the internet has given rise to unprecedented access to online information, but this has not been entirely positive. The sheer mass of competing news websites has led to politically-charged, inaccurate, and sensationalist media publishings becoming commonplace. Yet, the demand for feminist and non-partisan news that truly contributes to daily life is higher than ever.
TheSkimm provides a female-focused news and lifestyle website, publishing content regarding the latest news, financial advice, mental wellness tips, and other lifestyle content. The company differentiates itself from competitors by ensuring all information provided is genuinely helpful to the daily lives of women, achieved by checking that each piece is well researched, transparent, and without political motivations.
Whilst the company will face fierce competition from other female-focused content sites, TheSkimm has recognized that many such sites are tabloids, compromising the validity and usefulness of contained information. Through its focus on accurate publishing and content value, the company hopes to enrich the lives of women by ensuring that they always have the information to make life decisions comfortably.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2019
$12m
SERIES C
May 2018
$12m
SERIES C
Total funding: $40m
Company benefits
- Unlimited vacation policy and generous holiday observances
- A hybrid working model with flexibility for remote work
- Comprehensive insurance plans and commuter benefits
- Auto-enrollment into a MassMutual 401(k) plan starting on your first day and employer contribution available after one year of employment
- Rewards for every work anniversary
- One month paid sabbatical after your five year anniversary as a full-time employee
- 18 weeks of paid parental leave (adoption, fostering and surrogacy included)
- Bereavement leave for pregnancy loss
- Phased return to work schedule availability
- Flexibility based on parental schedules
- Access to family building and fertility benefits
- Flexible and broad-scale child support program
- We honor Sacred Time in our workplace
- We have aligned company “time off” during the summer to truly allow for us all to break from our work at the same time
- We offer fitness membership reimbursement
- One Medical Membership is included with our benefits
- Competitive salary and equity packages
- Complimentary access to theSkimm’s suite of membership products and swag
- The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter
Company HQ
Flatiron District, New York, NY
Leadership
Carly Zakin
(Co-CEO & Co-Founder)Experience as Associate Producer of Sirens Media and NBC Peacock Productions. Founder and Head Consultant of HigherWrite since 2011.
Danielle Weisberg
(Co-CEO & Co-Founder)Experience as Assistant Editor for The Daily Beast. Associate Producer for NBC News from 2010 to 2012.
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