Senior Product Marketing Manager, StyleSeat
Contract
$140-175k
More information about location
Platform for finding and booking local beauty professionals
Open for applications
Platform for finding and booking local beauty professionals
201-500 employees
Open for applications
$140-175k
More information about location
201-500 employees
Company mission
To connect consumers with independent beauty professionals. Its online platform offers individuals great services while empowering beauty brands to grow.
Role
Who you are
- 3-5 years of experience in product marketing, including at least 2 years in B2B/ B2C product marketing. Preferably marketplaces but not a must
- Demonstrated experience crafting messaging, and creating marketing content
- Exceptional writing skills with a keen attention to detail and a good communicator
- Strong multitasking abilities and a collaborative team player mindset
- Highly organized and process-oriented, with a focus on improving efficiency and automating tasks
- Scrappy, resourceful approaches to problem-solving
- Self starter - identify impactful projects and execute them from start to finish
What the job involves
- StyleSeat is looking for a creative, collaborative, and data-oriented product marketer to help build the core professional-side experience from the ground up and establish StyleSeat as THE integral marketing tool for beauty professionals
- You will be responsible for building an unbeatable experience that attracts and retains high-quality professionals and drives meaningful growth for the company
- This will include crafting a compelling narrative, testing and validating messaging, developing bite-sized educational content, and collaborating cross-functionally to regularly launch insights and exercises to help our professionals level up their marketing strategy
- Feature Launches: Drive GTM strategy and plan for new feature launches from start to finish with cross-functional partners. Establish processes and ensure smoother launches
- Positioning and Messaging: Develop clear, compelling messaging with a unique point of view (POV), driven by data, that sets StyleSeat apart from competitors and resonates with Pros
- Collaborate with the product team during sprints to provide valuable insights, market data, and customer feedback, ensuring alignment between product development and marketing efforts
- Competitive Intelligence: Thoroughly research and understand the competitive landscape, identifying strengths, weaknesses, and opportunities. Package insights into actionable messaging, positioning, and collateral for teams
- Enablement: Collaborate with marketing teams to create high-impact narratives, content, collateral, and training materials, driving acquisition, conversion, and expansion
- Voice of customer: Regularly engage with Pros to gain a deep understanding of the market, customer needs, and opportunities for new business plays
- Metric: Monitor qualitative and quantitative metrics to measure the success of StyleSeat's products in the market
- Successfully launch go-to-market strategy for new features, including messaging, positioning, launch planning, use cases, customer stories, packaging, pricing, and sales enablement
Our take
StyleSeat provides a digital marketplace for users to discover and book beauty professionals in their local area for home visits. The service lists services for hair, nail, eyelash, eyebrow and facial care. The platform also offers information regarding beauty trends to recommend appropriate services, in addition to providing a direct-to-customer salon product delivery service.
Whilst the idea was initially laughed at in Silicon Valley, the marketplace trade has become increasingly dominant, reflected in StyleSeat's success. The company has around 200 million beauty appointments in the US, generating over $10B in revenue for small businesses.
The company has seen exponential growth and progress has now developed to a point where the platform can analyze how a professional's business operates. Subsequently, it can deliver solutions that maximize a business's revenue, with businesses using StyleSeat typically finding they double their revenue after one year on the platform. Ongoing partnerships with Klarna Bank have delivered even more tools for beauty businesses to utilize, indicating StyleSeat's continued strength.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2015
$25m
SERIES B
Jan 2014
$10.2m
SERIES A
Total funding: $40.7m
Company benefits
- Large company medical, dental and vision coverage
- Subsidized beauty and grooming services
- Monthly credit towards your favorite beauty product
- Monthly fitness credit
- “Paw”-ternity
- 100% Paid Family Leave
- Generous PTO
- Free Spotify account
Company values
- Diversity
- Ownership
- Be your best self
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Melody McCloskey
(CEO)They studied at UC Davis before spending over a year as Manager of Online Content at Current TV. They then founded StyleSeat in May 2011, and have been CEO since then.
Share this job