Product Strategy & Research Specialist, Persona

$110-170k

+ Equity. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location

JSON

Junior, Mid and Senior level

New York

Office located in Manhattan, NY

Identity verification infrastructure solution

Job no longer available

Identity verification infrastructure solution

501-1000 employees

B2BSecurityEnterpriseCompliancePrivacyAPIAutomationIdentity

Job no longer available

$110-170k

+ Equity. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location

JSON

Junior, Mid and Senior level

New York

Office located in Manhattan, NY

501-1000 employees

B2BSecurityEnterpriseCompliancePrivacyAPIAutomationIdentity

Company mission

To humanize online identity by helping companies verify that their users are who they say they are.

Job

Company

Role

Who you are

Success in this role requires a strong curiosity to understand how business data is modeled, sourced, and structured in different countries, and the ability to turn that complexity into consistent, intuitive product experiences that work across global markets
Experience: You have 2–5 years of experience in product, engineering, data, or customer-facing technical roles in fast-paced environments
Attention to detail: Ability to dig into the details to ensure solutions are accurate, complete, and contextually aligned with product and regulatory requirements
Naturally curious: Not satisfied with surface-level answers and will dive deep into the details of the data to fully understand what’s going on
Technical fluency: Comfortable reviewing API documentation, interpreting JSON data, and applying that understanding to guide product decisions
Strong communicator: Able to clearly articulate technical and complex concepts to a range of audiences
Comfortable with ambiguity: Makes thoughtful decisions about scope, tradeoffs, and priorities with minimal direction
Self-aware: Adjusts approach based on the needs of the team and the moment— knows when to lead, when to support, and always open to learning and feedback

What the job involves

As a Product Strategy & Research Specialist on the Business Identity Solutions (BIS) team, you’ll help define the future of how businesses are verified and understood through data
You’ll play a key role in bridging engineering, product, and go-to-market functions to deliver data products that give our customers a comprehensive view of business identity
This is a high-ownership, cross-functional role that combines product thinking, data strategy, and deep investigative research to uncover opportunities and launch impactful business data solutions
You’ll lead initiatives end-to-end: from discovery and scoping to implementation and scale
This includes evaluating new data sources, navigating compliance nuances, and aligning internal teams to drive execution
Drive the development of new business data products, with a focus on data quality, coverage, and long-term scalability
Research and evaluate third-party data sources, regulatory frameworks, and global registry systems to uncover new opportunities and assess feasibility
Collaborate across engineering, product, and go-to-market teams to scope, build, and launch new data products
Shape and support the roadmap for global data coverage
Codify learnings and decisions into internal knowledge bases, turning data evaluations, regulatory insights, and product patterns into scalable reference materials

Our take

Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.

Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.

An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

40% employee growth in 12 months

Glassdoor (4.6)

Trustpilot (1.2)

Company

Funding (last 2 of 5 rounds)

Apr 2025

$200m

SERIES D

Sep 2021

$150m

SERIES C

Total funding: $417.6m

Company benefits

Professional Development
Catered meals
Wellness benefit
401(k)
Unlimited time off
Parental benefits
Mental health
Health and wellness
Bevsday (free drink on Wednesday)
Family planning

Company HQ

SoMa, San Francisco, CA

Leadership

Rick Song

(CEO & Co-founder)

Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.

Charles Yeh

(CTO & Co-founder)

Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.

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