Account Based Marketing Manager, Relex

• Experience: 6+ years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline
• Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX
• Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains
• Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX
• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
• Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo
• Creative Thinker: Create compelling messages tailored to each account and sector
• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team
• Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget
• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing

Desirable

• We’re seeking a full-time Account-Based Marketing Manager in UK to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors
• You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline
• Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
• Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
• Act as the spokesperson for effective account-based marketing and sales at RELEX