Senior Copywriter, Noom
Brand
Consumer-led digital health company
Job no longer available
Consumer-led digital health company
1001+ employees
Job no longer available
1001+ employees
Company mission
Noom's mission is to help people everywhere lead healthier lives through behavior change.
Role
Who you are
- Solid years of experience in consumer-focused copywriting and content creation. Agency experience strongly preferred; in-house experience a plus; startup and/ or health/ wellness direct-to-consumer experience a big plus!
- High EQ, strong and confident communication skills, and a genuine commitment to driving success for the collective on multiple levels: Noom Creative, Noom, and most importantly for the Noom user
- Someone with a strong appreciation for words, culture, and being a part of the ongoing exchange of influence between the two
- Someone who thrives in a fast paced environment and is self-motivated
- Someone who is able to understand a broad variety of performance analytics - working in partnership with our Consumer Insights and other internal teams - and take those learnings to iterate on creative to further increase performance, as Noom is a data-appreciative organization
What the job involves
- Work directly with our Brand Creative Director, a Senior Brand Art Director and internal creative team to create compelling experiences optimized for the relevant platform, with an emphasis on TV, OOH, owned channels including Site, App, Office, partnership opportunities, and more
- Ideate and then write, write, write - concepts, treatments, headlines, scripts, interview questions, talking points, presentations etc
- Build and maintain a deep understanding of our products and make sure that it is well-represented in the creative work
- Distill technical/ scientific/ complex topics seamlessly into an on-brand tone of voice, and modulate that tone of voice in accordance with the audience’s position
- Develop tools, templates, processes and style guides to ensure brand consistency, and champion on-brand tone of voice throughout our organization
Our take
Noom is a digital health app that combines psychology, technology, and human coaching to help customers with their personal health and wellness goals through long-term behavioral change. While it started with weight management, it is working to expand its platform to help people with chronic and non-chronic conditions, such as stress and anxiety, hypertension, and diabetes.
Its customer base has been bolstered by a spiked interest in digital fitness in recent years. Its signature product, Noom Weight, is a diet alternative that competes with giants such as Weight Watchers as well as tech-enabled newer entrants that offer everything from meal deliveries to calorie-counting systems, many of which have also boomed.
Weight management is a $250 billion global business, but to Noom that's just a starter market. Where Noom's real potential lies, the company believes, is in becoming a 'habit-change' platform. The company's first feature beyond weight management, Noom Mood, launched in 2021 and aims to tackle stress and anxiety. Its plan is to tackle myriad aspects of wellness and human behavior, and take on one market after another in the process.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2021
$540m
May 2019
$58m
Total funding: $659.1m
Company benefits
- Equity
- Learning & professional growth opportunities; we’ll cover the cost of books, courses, conferences… you name it!
- Work from home opportunities
- Health insurance
- Daily gourmet meals prepared by our onsite chefs
- Weekly yoga classes
- Wellness budget
- Annual technology upgrade allowance
Company HQ
Chelsea, New York, NY
Leadership
Saeju Jeong
(CEO)Bachelor of Engineering from Hongik University, founder at BuyHard Productions, before co-founding Noom in 2006. Member of the Global Innovators Community at World Economic Forum.
Artem Petakov
(President)Background in Software Engineering with stints at Google, Microsoft and Sun Microsystems. Served as co-CEO of Noom until 2015, and is now President.
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