Director of Creator Management, VIAVIA
$130-160k
Social-first video eCommerce platform
Job no longer available
Social-first video eCommerce platform
1-20 employees
Job no longer available
$130-160k
1-20 employees
Company mission
To reimagine the modern fashion eCommerce experience.
Role
Who you are
- 5+ years in influencer marketing and a proven track record of building and nurturing relationships within the influencer space. Bonus points for experience from an agency background
- Ability to own budget and contract negotiation
- Experience running campaigns, activations and influencer programs, honing in on critical KPIs and data
- Strong project management skills and ability to stay organized when dealing with multiple priorities
- An active pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
- Works with a high sense of urgency and integrity, easily and quickly adapts to change, and is motivated by deadlines and new challenges
- Strong verbal and written communication skills; can patiently and effectively communicate with a diverse and multicultural group of peers across time zones and continents
- Nimble, scrappy and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
- A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity
- Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work
- Ability to travel as needed, including internationally
- Strong proficiency in Google Workspace, Microsoft Office programs and other workload management programs
- Bonus points for experience in the fashion space
What the job involves
- We’re looking for a talented people leader to build and own a multi-tier Creator program that will include in-house creators, influencers and ambassadors, as well as a creative community
- We expect this person to not only own all traditional influencer marketing but also build a robust program focused on bringing Creators in house to support the growth of the VIAVIA platform
- Actively source, identify and onboard new Creators who align with our brand values and our business needs
- Handle contract negotiations with ease, all while maintaining a respectful relationship
- Establish and maintain regular communication between the brand and creators or influencer partners
- Set goals, track conversions, and manage deliverables from Creators effectively
- Develop strategic campaigns and identify growth opportunities with Creator partners
- Monitor Creator content to ensure compliance with brand voice and guidelines
- Support all influencer activations (virtual and in person), seasonal initiatives, and gifting program
- Serve as a direct line between VIAVIA and the company’s creator group, all while being a representative of the company and our values
- With company growth, lead and develop teams and reports
Our take
Social commerce is already a multi-billion market in Asia. However, it’s only really getting started in the Western world. VIAVIA is aiming to lead this charge by curating quality Made in Italy brands, and recruiting high-following social media content creators to drive sales.
Due to ever changing and tightening privacy laws, it’s becoming more difficult for brands to acquire new customers online and on social media. However, by blending advertising with entertainment via content creators, VIAVIA offers brands a fresh way of making their products discoverable.
With high-profile founders and a solid mission, VIAVIA looks likely to become much more widely known over the next few years. A 2022 seed funding round will allow it to increase its footprint, as the growing popularity of social commerce brings consumers and brands alike to the space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$8m
SEED
Total funding: $8m
Company benefits
- Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums
- PTO policy and company holidays
Company HQ
Norma Triangle, West Hollywood, CA
Leadership
Sixuan Li
(CEO)Was one of the most prominent business news anchors and producers on CCTV (China Central Television), and the first English-Chinese bilingual reporter hired by CNBC Asia. Prominent lifestyle and technology influencer, founder and proprietor of the lifestyle brand GLO Kitchen + Fitness in Beijing, with a chain of healthy dining restaurants and CrossFit gyms.
Anna Volpi
(General Manager (Italy))Headed strategy, operations, and sales for one of northern Italy’s leading providers of prefabricated industrial buildings for twenty years. Is also the founder and proprietor of Immobiliare Volta, a residential real estate investment and development firm based in Milan.
Luigi Caccia
(Chief Supply Chain Officer)Since 1986, has been Proprietor and Chairman of PureDenim - one of Italy’s largest denim exporters. Their contributions have given rise to new, more eco-friendly production techniques, and were featured at length in RiverBlue, a critically acclaimed documentary about the environmental impact of the fashion industry.
Andrea Pasinetti
(Head of Engineering)Former Founder in Residence at the AI Fund. Aside from VIAVIA, is also the Founder and CEO of Kira Learning, an AI-powered K-12 education publisher.
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