Digital Marketing Manager, Ceribell
$104.6-120k
+ Annual bonus opportunity & equity
3 days a week in office (Sunnyvale, CA)
Portable seizure diagnostics technology
Job no longer available
Portable seizure diagnostics technology
201-500 employees
Job no longer available
$104.6-120k
+ Annual bonus opportunity & equity
3 days a week in office (Sunnyvale, CA)
201-500 employees
Company mission
To make EEG widely accessible, more efficient, and more cost-effective to improve the diagnosis and treatment of patients at risk for seizure.
Role
Who you are
- Bachelor’s Degree or higher
- Proven work experience as a Digital Marketing Manager or similar role
- Knowledge of tools for ABM, email marketing, and lead management and tracking
- Must be experienced Pardot user. Salesforce Marketing Certification preferred
- Experience using Salesforce for lead analyses and automated marketing needs
- Working knowledge of graphic design platforms such as Adobe Illustrator, Sketch, BeePro
- Proficient with Google tools: Ads, Keyword Planner, Tag Manager, Data Studio
- A deep understanding of GA4 for detailed analysis and reporting, coupled with a data-driven mindset
- Understanding of WordPress, HTML, CSS, and JavaScript preferred
- Solid computer skills, including MS Excel
- Copy editing and writing experience a plus
- Excellent communication, analytical, and presentation skills
- Up to date on the latest trends and technologies in digital marketing
- Detailed oriented and organized
- Ability and desire to work in a fast-paced team environment with an entrepreneurial spirit
What the job involves
- Digital marketing is the core of how we engage with our physician and hospital customers
- Market development and awareness as well as consistent customer engagement are fundamental to the success of our business
- The Digital Marketing Manager is responsible for managing digital marketing efforts to support sales and marketing initiatives
- The digital marketing manager must have demonstrated experience with SEO, email marketing, and lead management, as well as have a proven track record of reaching target audiences and moving them through the sales funnel
- Campaign planning, analysis, and performance reporting are critical aspects of the role
- This position manages the digital marketing tech stack and corporate website including technical performance and content updates
- The digital marketing manager is also responsible for monitoring and implementing content marketing best practices on the website and delivering recommendations for improvement based on analysis of performance reports
- Enhancing lead flow and reporting processes in partnership with Sales and Business Development teams is an integral aspect of the role
- The digital marketing manager works closely with the marketing and sales teams to track and analyze lead activity in SFDC
- The ideal candidate is self-motivated, passionate about innovation, and an expert in digital infrastructure with strong strategic and communication skills
- Assist development and implementation of the overall digital marketing strategy to drive customer engagement and generate leads
- Manage and advise on marketing tech stack
- Execute digital campaigns including creation and deployment of digital ads, SEO, social media, landing pages, and drip Pardot email
- Measure, report, and optimize performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimize lead conversions through website and landing pages, spearheading A/B testing
- Recommend and Implement updates on the corporate website to maximize SEO, engagement and lead generation
- Monitor website performance and make SEO adjustments accordingly
- Identify emerging solutions, trends and insights, and optimize spend and performance based on the insights
- Lead and implement paid and organic strategy for the website and social channels leveraging Pardot landing pages and other best practices
- Develop digital advertising material templates (e.g. email templates, landing pages, and event materials)
- Collaborate with marketing, sales, and analytics teams to develop support lead generation and nurturing processes and infrastructure
- Manage external vendors and contractors
Our take
Ceribell has created a cloud-based, AI-enabled electroencephalography (EEG) headset which helps diagnose seizures without the presence of an EEG technologist or specialist interpreter, allowing for faster diagnosis and better treatment.
Though founded back in 2014, Ceribell experienced a huge breakthrough in 2022 when its system was granted FDA clearance to help diagnose suspected seizures, which has led to a boost in venture capital investment.
The company has also gone on to receive the FDA’s Breakthrough Device Designation for its ability to diagnose delirium, or acute brain failure. It was featured on Fast Company's World's Most Innovative Companies List 2023. Ceribell has no plans on stopping there, though, and intends to grow its team rapidly in a bid to expand its tech capabilities for a range of other neurological conditions.
Steph
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$50m
SERIES C
Apr 2021
$53m
SERIES C
Total funding: $151m
Company benefits
- 100% Employer Paid Health, Dental and Vision for the Employee
- 50%- 70% Employer Paid Heath, Dental and Vision for dependents (according to plan selection)
- Ceribell equity
- A flexible vacation policy and 11 paid holidays
- Monthly cell phone reimbursement
- Flex spending account, life insurance, and disability insurance
- Excellent parental leave policy
- Joining a mission minded organization!
Company HQ
Sunnyvale West, Sunnyvale, CA
Leadership
Xingjuan (Jane) Chao
(Co-Founder & CEO)Ph.D. in biophysics from Cornell University. Former Management Consultant with McKinsey & Company, later joining Novartis as Senior Strategy Manager. Principal Manager of Portfolio Management Strategy at Genentech before co-founding Ceribell.
Josef Parvizi
(Co-Founder & Board Member)Professor of Neurology at Stanford University School of Medicine since 2007. Previously worked in Internal Medicine Intern at Mayo Clinic.
Chris Chafe
(Co-Founder)Composer, Cellist, and Researcher. Director of Stanford University's Center for Computer Research in Music and Acoustics (CCRMA), and Duca Family Professor of Humanities and Sciences.
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