Integrated Marketing Program Director, ServiceNow
CRM Business
$189.1-331k
+ ESPP (Employee stock purchase plan_
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$189.1-331k
+ ESPP (Employee stock purchase plan_
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a B2B SaaS or technology environment
- Experience working in or with CCO/COO or related senior leadership roles, showing depth of understanding of challenges, interests and ways of working
- Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results
- Exceptional leadership skills, with experience managing and influencing cross-functional teams
- Strong ability to prioritize and execute in a fast-paced environment
- Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations
- Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
What the job involves
- We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to Chief Commercial and/or Operations Officer customers and their teams
- This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results
- Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities
- Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders
- Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets
- Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling
- Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders
- Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap
- Drive accountability for performance metrics across all participating teams
- Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions
- Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement
- Proactively identify opportunities to scale programs across business units and regions
- Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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