Director of Lifecycle Marketing, Study.com
$150-190k
In office Mon, Wed & Thurs
3+ days a week in office (Mountain View, CA)
Online video learning platform
Be an early applicant
Online video learning platform
1001+ employees
Be an early applicant
$150-190k
In office Mon, Wed & Thurs
3+ days a week in office (Mountain View, CA)
1001+ employees
Company mission
To help students to learn faster, stay motivated, and study smarter through its online video learning platform.
Role
Who you are
- 10 years of experience in lifecycle or retention marketing, ideally within a high-scale SaaS or subscription-based product
- Expertise in behavioral segmentation, event-based triggers, funnel design, and customer journey automation
- Strong track record in email, SMS, push, and in-product messaging—with deep knowledge of modern lifecycle platforms
- Fluency in A/B testing, funnel analysis, cohort tracking, and predictive churn modeling
- Demonstrated experience using generative AI tools for campaign ideation, copy creation, personalization, or automated segmentation
- Proven ability to influence cross-functional teams and align lifecycle marketing with product and growth goals
- Analytical AI forward mindset with strong collaboration skills and a hands-on leadership style
Desirable
- Prior work in edtech, consumer SaaS, or mission-driven technology companies
What the job involves
- Study.com is seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value
- This is a high-impact leadership role where you'll define and execute lifecycle strategies across customer acquisition, onboarding, engagement, and win back—while embedding personalized AI-powered workflows into every stage of the customer experience
- You’ll lead channel owners across email, SMS, push, CRO and GTM strategy, and collaborate closely with Growth, Product, Content, Creative, and Data Science to power sustainable SaaS growth
- Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments
- Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities
- Collaborate with the Product team to analyze customer data and co-lead CRO testing programs, identifying patterns and opportunities to grow Study.com’s member base and increase CVR, retention, and LTV revenue
- Implement robust testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking
- Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences—including event-based triggers, dynamic messaging, and cross-channel orchestration
- Share strategic insights and performance results with leadership, developing KPIs and forecasts that align with broader marketing and business objectives
- Direct go-to-market (GTM) strategy and execution efforts, collaborating with cross-functional stakeholders to ensure cohesive positioning, messaging, and launch plans that drive product adoption and business growth
- Lead, develop, and actively contribute as both a player and coach to a high-performing team of lifecycle and product marketers, driving strategy, execution, and continuous improvement across all initiatives
Our take
E-learning resources have existed since the dawn of the web, with students watching videos, taking quizzes, and using other online tools to augment their education. However, such resources are often not endorsed by educational facilities and curriculums, and generally consist of fixed media resources.
Study.com provides an all-in-one platform for K12 and college studying, offering a variety of services for both students and teachers. Students can benefit from personalized homework help videos and test preparation tools which count toward college credit, whilst teachers and parents can access a one-on-one tuition marketplace, lesson planning tools, and homeschooling curriculums.
Whilst education facilities are beginning to integrate their curriculums into e-learning resources across the world, Study.com has recognized that students and teachers need a more unified solution for studying, covering everything from tutorials and lesson plans to private tuition. Through its platform, the company aims to improve the e-learning experience for K12 and college students, whilst simultaneously helping teachers to improve lessons and find new clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- The benefits - We stay healthy with comprehensive medical, dental and vision benefits. We are smart with our money with a strong 401(k) option. We relax and blow off steam with plenty of flexible time off and vacation days
- The events - It's not enough spending 8 hours a day together, we enjoy working together so much that we hang out all the time outside the office. We have frequent team events, a holiday party, a beach day, baseball outings, a book club, team bowling and volleyball, and more!
- The food & drink - We get fed. A lot. On top of a fully-stocked kitchen with free chow, we get catered lunch every Wednesday, in-office and off-site Happy Hours and a mid-week "beer cart" that delivers a frosty brew to our desks. And the beer cart has blinking lights, so there's that
- The gym - We work off all those meals with free gym memberships, usable at multiple locations around the Silicon Valley. Basically, we are all ripped
- The location - We are located in the heart of downtown Mountain View, CA, right off the Castro strip and literally across the street from the Mountain View Caltrain and VTA station. We're also near US Highway 101 and El Camino Real. There's always a convenient way to get to work. Plus, we get free Caltrain passes
- The innovation - We know a great team needs time to experiment, learn new technology and think outside the box. Anyone can schedule innovation time to work on projects of interest and the whole company participates in "Rockethons" where we innovate for 24 hours
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Adrián Ridner
(CEO & Co-Founder)Software Engineer for Hewlett-Packard from 2000 to 2003. Advisory Council Board Member of Cal Poly State University since 2011, and Member of the Board of Director for Riecken Community Libraries since 2015.
Ben Wilson
(Chairman & Co-Founder)Experience as President of Study.com from 2003 to 2018.
Salary benchmarks
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