Graphic Designer, Brooklinen
$70-80k
+ Equity
2+ days a week in office (Brooklyn, NY)
Luxury bedding and loungewear
Posted today
Luxury bedding and loungewear
101-200 employees
Posted today
$70-80k
+ Equity
2+ days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- If you’ve got a sharp eye, a strong point of view, and a passion for thoughtful design—let’s talk
- 3-5 years of digital design work experience, including experience in-house at a brand
- Strong understanding of graphic design principles such as typography, color, hierarchy and layout
- A self-starter who can work both independently and collaboratively, and is eager to take on new challenges
- Genuine passion for all things design and branding and excitement for bringing something unexpected to a very sleepy industry (pun intended)
- Understanding the process of photo retouching and color correcting
- Proficiency in Adobe Creative Suite and Figma
- Strong collaboration and time management skills, accountability, and an impeccable eye for detail
- Ability to be adaptable and comfortable working in a changing environment, bringing a solutions-oriented mindset
- Motion graphics experience is a plus
- Social Media experience is a plus
- Desire to experiment in new formats; bold, unexpected styles; and explore new creative tools (including AI)
- And being able to have fun doing it — also a must!
What the job involves
- We’re excited to open a role for a Graphic Designer to join our Creative team in New York City
- Reporting to our Director of Design, you will assist in ideating, creating, editing and producing best-in-class digital assets across emails, social media, performance marketing, and e-commerce
- Based in New York City, this role sits at the heart of our in-house creative team
- You’ll help shape how our brand shows up in the world, turning ideas into beautifully crafted design across everything from digital campaigns and social content to product and e-commerce experiences
- You’ll collaborate with a tight-knit creative team and close cross-functional partners to bring our bold expression to life
- Design a variety of digital assets across emails, organic social media, and digital ads
- Create, test, and implement designs and layouts with a focus on bold expression and customer conversion
- Collaborate with the larger creative and brand marketing teams in translating our brand vision into impactful digital assets across all customer touchpoints
- Create and edit emails in order to highlight product launches, promotions, and retention education
- Maintain consistency and alignment in our brand voice and brand identity across all creative content
- Manage stakeholder reviews, incorporate feedback and adjust deliverables based on project needs
- Support organic social in developing consistent brand templates and fun new ways of bringing content to life
- Opportunities to support and stretch into motion, campaign concepting, photo art direction, and branding identity projects
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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