Senior Product Marketing Manager, At-Bay
Security
$170-200k
Insurance for the digital age
Posted today
Insurance for the digital age
201-500 employees
Posted today
$170-200k
201-500 employees
Company mission
To help businesses meet digital risk head-on.
Role
Who you are
- Experience in the field of Cybersecurity, SaaS, or in Managed Services
- Demonstrated experience as a product marketing leader within a B2B go-to-market motion
- Experience enabling a B2B sales team through effective storytelling, deep customer understanding, and competitive intelligence
- Ability to work and develop marketing collateral like white papers, buyer’s guides, and other pieces of marketing collateral
- Proven track record of developing messaging and positioning strategies that drive behavior change, especially among SMB and Mid-market audiences
- Proven ability to develop and share customer/user insights and create strong and strategic partnerships with key product and technology internal stakeholders
- Comfort in ambiguity, with a willingness to be scrappy in developing a solution in a fast-paced startup environment
- Strong presentation, writing, public speaking, and project management skills
- Note: No knowledge of insurance is required for this role!
What the job involves
- In this role, you’ll work very closely with product management, sales, services and DFIR teams within the security organization to help promote and drive the adoption of At-Bay’s premium security products, specifically Managed Detection and Response (MDR).
- Your focus will design, plan, execute, and iterate on a marketing strategy to promote and launch cybersecurity solutions, with the goal of making our clients even more secure
- This role will be at the forefront of At-Bay’s push to provide more durable and value-add cybersecurity solutions to our clients.
- Success in this role will include driving adoption and retention metrics, reducing the frequency and severity of cyber insurance claims, and becoming a catalyst for the company’s growth
- By 3 months:
- You’ll understand our business and have created relationships with key cross-functional partners
- You’ll have gained a deep understanding of our security solutions, and have identified a few key areas for immediate improvement
- You’ll have started to understand our key customers
- You’ll have improved upon the core positioning and messaging for our security solutions
- By 6 months:
- You’ll have led one major marketing initiative
- You will be gathering market feedback to refine personas and to influence product and marketing roadmaps
- You will be a SME for our security solutions, will know how our solution compares to competitors’, and will be able to translate new technical details into impactful marketing
- You’ll have identified gaps in our go-to-market motion, and will have proposed focus areas for improvement
Our take
At-Bay offers insurance tailored for the modern era, addressing the growing cyber security threats that businesses encounter today. With the increasing risk of cybercrime, having the right protection is essential. At-Bay has revolutionized the insurance industry by providing solutions that allow businesses to confront digital risks with ease.
Founded in 2016, At-Bay tripled its headcount in recent years and now has offices in New York, Los Angeles, Dallas, Atlanta, Portland, and Chicago. The continuous expansion is not surprising as experts predict the cybersecurity insurance industry will grow to $23B by 2025 as more businesses discover the importance of protecting themselves online.
What makes At-Bay stand out is that its brokers can provide quotes to interested businesses in seconds and will devise modern risk management plans which are paid for in instalments. Its policies can cover up to $10M in limits for commercial businesses and up to $5B for Cyber and Tech E&O coverage. In 2023, At-Bay added an Admitted Cyber Insurance Product for use by small businesses and a Miscellaneous Professional Liability feature, exemplifying it's continued commitment to innovating the insurance sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$20m
SERIES D
Jul 2021
$185m
SERIES D
Total funding: $292m
Company benefits
- Medical/private health insurance
- 401k with 4% match or retirement plan
- Hybrid or flexible remote work
- Paid parental leave
- Fitness benefits
- Learning & development
- 20 days paid vacation and 2 floating holidays
- Quarterly wellness days
- Monthly happy hour, team outings & events
- New hire stipend
- 2 free lunches a week and meal budget
- Company retreat
Company values
- Good people: What can we say, we’re all mensches. We are a diverse team of good people—genuine and humble. With care, we tell it like it is, assume good intent and celebrate others
- Drive for impact: To achieve our ambitious mission, we are relentlessly focused on impact. With context, data, and a voracious drive, we take ownership as we pursue the unprecedented
- Act with integrity: We have a great responsibility and we take that seriously. We are honorable and honest, take accountability for our actions and embrace learning along the way
- Better together: At-Bay combines industries and expertise with openness and curiosity. By optimizing for our collective goal and acting in service of others we keep digital risk at bay
Company HQ
Rincon Hill, San Francisco, CA
Articles
Leadership
Rotem Iram
(Co-Founder & CEO)A former McKinsey Consultant who was also a Software Engineer at RAD Data Communication. Served as COO at K2 Intelligence.
Roman Itskovich
(Co-Founder & CRO)Began their career at McKinsey before moving to Bain Capital as a Senior Associate. Was also the VP of Financial Products at Ebury.
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