Account-Based Marketing Manager, hyperexponential
£50-60k
Plus share options
2-3 days a week in office
Modelling and analytics for weird and wonderful data sets
Be an early applicant
Modelling and analytics for weird and wonderful data sets
101-200 employees
Be an early applicant
£50-60k
Plus share options
2-3 days a week in office
101-200 employees
Company mission
To reimagine technology to transform analytical decision-making, helping customers make smarter decisions faster.
Role
Who you are
- We are seeking a dynamic and strategic-minded individual to join our team as a Strategic Account-Based Marketing Manager
- Proven experience (5+ years) in B2B marketing, with a focus on account-based marketing or strategic account management - ideally within a particularly niche market
- Strong understanding of marketing principles, techniques, and best practices, particularly in the niche B2B space
- Exceptional strategic thinking and analytical skills, with the ability to translate complex data into actionable insights and strategies
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and build relationships with key stakeholders
- Demonstrated ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
- Proficiency in marketing automation platforms (hubspot), CRM systems (salesforce), and analytics tools
- Results-driven mindset with a focus on driving measurable impact and ROI through account-based marketing initiatives
What the job involves
- In this role, you will be responsible for developing and executing comprehensive marketing strategies tailored to our key strategic accounts
- You will work closely with Sales, Product, Customer and Marketing teams to drive engagement, nurture relationships, and ultimately, accelerate revenue growth within our strategic accounts
- Account-Based Marketing Strategy Development: Develop and implement strategic marketing plans aligned with the goals and objectives of key strategic accounts
- Account Segmentation and Targeting: Identify and prioritise key personas and individuals within accounts based on strategic importance, revenue potential, and alignment with hyperexponential revenue objectives
- Content Strategy and Development: Collaborate with content creators to develop compelling and personalized content tailored to the needs and challenges of target accounts
- Campaign Management: Plan and execute multi-channel marketing campaigns to engage target accounts across various touchpoints including email, social media, events, and digital advertising
- Personalisation and Customisation: Utilize data-driven insights to personalize marketing initiatives and deliver targeted messaging to key stakeholders within strategic accounts
- Cross-Functional Collaboration: Work closely with Sales, Product, Customer and Marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organisational goals and strategies
- Performance Tracking and Optimization: Monitor and analyse the effectiveness of account-based marketing campaigns, leveraging metrics and KPIs to optimize performance and drive continuous improvement
- Relationship Management: Build and maintain strong relationships with key stakeholders within strategic accounts, serving as a trusted advisor and strategic partner
Application process
- 1) Initial call with our Talent team to kick things off
- 2) Interview with our Demand Gen Lead
- 3) Skills-based presentation interview with our Demand Gen Lead and Director of Revenue Marketing
- 4) Hyperexponential Values Interview
Salary benchmarks
Our take
hyperexponential was created to provide modelling software to help people and businesses build, deploy and manage analytical models that work with small, sparse and fragmented datasets. Its goal is to make teams more agile, collaborate more deeply, and work more productively.
hyperexponential's pricing and data-driven decision-making software is built for the specialty and commercial insurance markets. The product has broad applications, but the company's initial focus is on specialty insurance, a sector the founders know well, having worked there for more than a decade.
hyperexponential currently works with 13 of the largest insurers in Europe and is growing fast. In addition, the company launched Renew Connect, a partnership programme which offers integrations between all the best-of-breed solutions for insurers like Insurdata and Inari, and ensures the data flows freely and consistently between them.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
32% female employees
69% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"For people who want to grow their career - hx is the place to be. The company welcomes innovation and creativity - if you can dream it you can build..."
Funding (2 rounds)
Jan 2024
$73m
SERIES B
Jun 2021
$18m
SERIES A
Total funding: $91m
Company benefits
- Share options
- Regular remote hackathons, lunch & learns, socials and games nights
- Top-spec equipment
- Huge opportunity for personal development and mastery as we grow together
- £2,500 annual individual training budget plus £2500 for team training and conference budget + access to Udemy
- 33 days annual leave (incl. public holidays)
- Private Health Insurance through AXA - including medical, dental, mental health cover + gym membership
- Mental healthcare with our partner Spectrum.life and well-being budget via Juno
- Enhanced pension via Penfold
- Snacks, drinks fridge, fun office @ The Ministry with access to the gym
Company values
- We are owners - We help move hyperexponential forward without being told
- We push boundaries - We keep going for ourselves and our customers when most would stop
- We grow - We learn deeply, by making things. We improve through data and insights
- We go deeper - We apply a thoughtful and customer centric mindset to all we do
- We do the right thing - We are usually nice, never disrespectful, and always kind
Company HQ
London, UK
Articles
Leadership
Amrit Santhirasenan
(CEO)CompSci at the University of York, qualified actuary and previous Head of Pricing and Analytics of Tokio Marine Kiln, one of the largest managing agents at Lloyd’s.
Michael Johnson
(CPO)Maths/CompSci graduate, qualified actuary and previous Pricing/Analytics Manager at Tokio Marine Kiln.
People progressing
They joined hyperexponential in 2020 when the company still had a fairly small Engineering team. They were given the opportunity to step in as a Team Lead and ended up being one of the first Team Leaders within ProdEng.
Diversity, Equity & Inclusion at hyperexponential
Rotem Ben-David (Head of People Operations & Performance)
- We are committed to diversity and equal opportunity. We believe that the more inclusive we are, the better our work and culture is. We are not yet where we want to be in terms of balance, but it is our mission to build a team that represents a variety of backgrounds and perspectives and we are working hard towards that goal.
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