Account-Based Marketing Manager, hyperexponential
£50-60k
Plus share options
2-3 days a week in office
Insurance pricing software
Job no longer available
Insurance pricing software
201-500 employees
Job no longer available
£50-60k
Plus share options
2-3 days a week in office
201-500 employees
Company mission
To transform the insurance industry through the power of decision intelligence.
Role
Who you are
- We are seeking a dynamic and strategic-minded individual to join our team as a Strategic Account-Based Marketing Manager
- Proven experience (5+ years) in B2B marketing, with a focus on account-based marketing or strategic account management - ideally within a particularly niche market
- Strong understanding of marketing principles, techniques, and best practices, particularly in the niche B2B space
- Exceptional strategic thinking and analytical skills, with the ability to translate complex data into actionable insights and strategies
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and build relationships with key stakeholders
- Demonstrated ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
- Proficiency in marketing automation platforms (hubspot), CRM systems (salesforce), and analytics tools
- Results-driven mindset with a focus on driving measurable impact and ROI through account-based marketing initiatives
What the job involves
- In this role, you will be responsible for developing and executing comprehensive marketing strategies tailored to our key strategic accounts
- You will work closely with Sales, Product, Customer and Marketing teams to drive engagement, nurture relationships, and ultimately, accelerate revenue growth within our strategic accounts
- Account-Based Marketing Strategy Development: Develop and implement strategic marketing plans aligned with the goals and objectives of key strategic accounts
- Account Segmentation and Targeting: Identify and prioritise key personas and individuals within accounts based on strategic importance, revenue potential, and alignment with hyperexponential revenue objectives
- Content Strategy and Development: Collaborate with content creators to develop compelling and personalized content tailored to the needs and challenges of target accounts
- Campaign Management: Plan and execute multi-channel marketing campaigns to engage target accounts across various touchpoints including email, social media, events, and digital advertising
- Personalisation and Customisation: Utilize data-driven insights to personalize marketing initiatives and deliver targeted messaging to key stakeholders within strategic accounts
- Cross-Functional Collaboration: Work closely with Sales, Product, Customer and Marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organisational goals and strategies
- Performance Tracking and Optimization: Monitor and analyse the effectiveness of account-based marketing campaigns, leveraging metrics and KPIs to optimize performance and drive continuous improvement
- Relationship Management: Build and maintain strong relationships with key stakeholders within strategic accounts, serving as a trusted advisor and strategic partner
Application process
- 1) Initial call with our Talent team to kick things off
- 2) Interview with our Demand Gen Lead
- 3) Skills-based presentation interview with our Demand Gen Lead and Director of Revenue Marketing
- 4) Hyperexponential Values Interview
Salary benchmarks
Our take
hyperexponential was created to provide modelling software to help people and businesses build, deploy and manage analytical models that work with small, sparse and fragmented datasets. Its goal is to make teams more agile, collaborate more deeply, and work more productively.
hyperexponential's pricing and data-driven decision-making software is built for the speciality and commercial insurance markets. The product has broad applications, but the company's initial focus is on speciality insurance, a sector the founders know well, having worked there for more than a decade.
The company's making a name for itself too, working with some of Europe's biggest insurers to transform how pricing decisions are made. And its newest launch, hx AI, blends powerful AI with its core platform to help insurers build smarter models, faster. It's a strong signal that hyperexponential is not just growing, but ready to lead the way.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2024
$73m
SERIES B
Jun 2021
$18m
SERIES A
Total funding: $91m
Company values
- We are owners - We help move hyperexponential forward without being told
- We push boundaries - We keep going for ourselves and our customers when most would stop
- We grow - We learn deeply, by making things. We improve through data and insights
- We go deeper - We apply a thoughtful and customer centric mindset to all we do
- We do the right thing - We are usually nice, never disrespectful, and always kind
Company HQ
London, UK
Articles
Leadership
Amrit Santhirasenan
(Co-Founder & CEO)CompSci at the University of York, qualified Actuary and previous Head of Pricing and Analytics of Tokio Marine Kiln, one of the largest managing agents at Lloyd’s.
People progressing
They joined hyperexponential in 2020 when the company still had a fairly small Engineering team. They were given the opportunity to step in as a Team Lead and ended up being one of the first Team Leaders within ProdEng.
Josef joined hyperexponential in 2023 as the first Value Consultant. They have made a big impact, and after a year they were promoted to Value Consulting Manager, where they now manage a team.
Diversity, Equity & Inclusion at hyperexponential
Rotem Ben-David (Head of People Operations & Performance)
- We are committed to diversity and equal opportunity. We believe that the more inclusive we are, the better our work and culture is. We are not yet where we want to be in terms of balance, but it is our mission to build a team that represents a variety of backgrounds and perspectives and we are working hard towards that goal.
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