Demand Generation Manager, CentralReach
$100-125k
Office located in Holmdel, NJ
Autism & IDD care technology
Be an early applicant
Autism & IDD care technology
201-500 employees
Be an early applicant
$100-125k
Office located in Holmdel, NJ
201-500 employees
Company mission
To provide the leading software and services platform to help children and adults diagnosed with autism and related IDDs – and those who serve them – unlock potential, achieve better outcomes, and live more independent lives.
Role
Who you are
- The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution
- 6-8+ years of experience in Demand Gen and/or Performance Marketing roles
- Proven success owning pipeline goals
- Paid Media and Owned channel management
- Ability to multi-task and manage across multiple simultaneous programs
- Strong communication skills and collaborative excellency
- B2B Software-as-a-Service (SaaS) and Healthtech experience preferred
- Bachelor’s degree or equivalent work experience
What the job involves
- We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets
- This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success
- This role will report into the Director of Demand Generation and Marketing Ops
- Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels
- Own Marketing’s acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership
- Manage tactics across inbound (paid and owned media) and ABM channels
- Clearly define key targeting segments with a focus on behavior-based triggers for nurture
- Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels
- Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution
- Regularly analyze and report on campaign performance and ROI to key stakeholders
- Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion
Our take
Running any care practice can be difficult, with practice management, billing, analytics, and other back-office tasks leaving less time for workers to provide the best possible care. Whilst software platforms have been designed in recent years for healthcare clinicians to automate admin and leave workers with more time for their patients, these do not tackle the nuances associated with running an Autism and IDD care practice.
CentralReach provides Autism and IDD care software and services to care practices, offering its products to enterprises, small practices, special education departments, and neurodiversity employers. The company's products include tools for practice management, billing, autism and IDD learning management, and precision teaching, all of which are measured to drive performance through analytics.
Whilst care practice management platforms are nothing new, existing solutions generally focus on clinical or home care, whereas CentralReach has identified the need for a bespoke solution for Autism and IDD care providers. The company claims that by providing tools for the end-to-end care process, care providers can optimize the effectiveness of their care through data whilst minimizing admin.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Comprehensive Onboarding Program
- Career Pathing and Growth Opportunities
- Company Charitable Match
- Leadership and Management Development Programs
- Quarterly CR Talks Sessions
- Company Social Events (in-person and virtual)
- Competitive Pay and Bonus Structure
- 401(k) Investment Plan with Strong Company Match
- Employer HSA Contribution
- Free 1:1 Meetings with Financial Advisor
- Identity Protection Plan
- Generous Paid Time Off
- Paid Holidays
- Hybrid Work Environment
- Extra PTO Day (CR Cares) to Volunteer
- Paid Parental Leave
- Two Robust Medical Insurance Plans
- Low-Cost Dental and Vision Coverage
- 24/7 Teladoc Access
- Wellness Activities
- Pet Insurance
- Employee Assistance Program and TouchCare Health Care Concierge Service
Company HQ
Imperial Point, Fort Lauderdale, FL
Leadership
Chris Sullens
(CEO)Prior to joining CentralReach as CEO in 2018, Chris spent nearly 11 years at WorkWave as the CFO and CEO.
Salary benchmarks
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