Growth Marketing Manager, NCX

• 5+ years of digital marketing and/or product marketing experience
• Strong background creating and executing campaigns for B2C applications and/or marketplaces
• Proven track record driving user acquisition across a diverse range of channels including paid media, paid and organic social, email marketing, direct mail, and other creative methods
• Analytical, data-driven decision making experience
• Excellent written and verbal communication skills
• Expert knowledge using Hubspot Marketing or other marketing automation tools

Desirable

• As a Growth Marketing Manager at NCX, you will be responsible for developing and executing data-driven marketing initiatives with a strong emphasis on acquiring new landowners for the NCX Marketplace, as well as helping to increase user engagement and drive overall revenue growth
• You’ll source high quality landowner matches for climate, conservation, and natural resource projects on the NCX Marketplace using creative, targeted campaigns across multiple channels
• You will work closely with the business development, product, and landowner experience teams to increase the amount of matches and transactions on the NCX Marketplace
• Craft product positioning to landowners for the overall NCX Marketplace and for individual natural capital projects
• Define marketing channel mix across all paid, owned, and earned channels
• Execute user acquisition and engagement campaigns across all marketing channels
• Create content and write copy to deploy in campaigns
• Optimize the overall funnel conversion strategy for the NCX Marketplace
• Deploy A/B testing, experiments, and KPI reporting to optimize performance
• Meet with and learn from landowners, foresters, and other acquisition channels to hone your approach