Product Marketing Manager, Ethos Life
$92-162k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$92-162k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- 5+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred. B2B experience preferred
- Proven experience in account-based marketing, with the ability to build and execute targeted strategies for enterprise partners
- Demonstrated ability to work closely with Sales teams, including experience in partner-facing environments and translating field needs into marketing actions
- Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages
- Experience leading product launches, building GTM strategies, and scaling marketing programs
- Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends
- Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders
- Experience leading cross-functional teams and collaborating with multiple departments
- Strong project management skills with a demonstrated ability to lead cross-functional teams
- Entrepreneurial spirit, bias for impact and a desire to thrive in a fast-paced, high-growth environment
- Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace
What the job involves
- We are looking for a strategic, results-driven Product Marketing Manager to lead go-to-market initiatives, product positioning, and enablement strategies
- In this role, you will work closely with cross-functional teams—including Product, Sales, and Partnerships—to develop narratives that resonate with enterprise customers, drive product adoption, and accelerate growth
- You will own the marketing strategy for our top agencies, building targeted plays per account to deepen our market presence
- Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns
- Develop and execute end-to-end GTM strategies for new products, features, and partnerships. Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters
- Act as a deep strategic partner to Sales teams to support new account acquisition and the growth of existing accounts. You will participate in key partner meetings to understand "field reality" and translate those insights into high-impact programs and sales collateral
- Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies
- Maintain a strong operational and follow-through bias, managing many moving parts across various agencies and cross-functional teams (Sales, Marketing, Ops, Product) without dropping details
- Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content
- Deeply understand the needs, motivations, and challenges of our customers. You’ll put the audience at the center of the team’s decisions and craft compelling, differentiated messaging and value propositions that resonate with and are informed by our target audience
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company wants to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicized of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2B and putting it in a great spot for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan).
- Company Equity: We want you to feel and act like an owner.
- Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs.
- Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility.
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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