Senior Demand Generation Manager, Regal.io
$145-170k
+Equity
More information about location
3 days a week in office (245 5th Avenue)
Outbound phone & SMS sales platform
Job no longer available
Outbound phone & SMS sales platform
101-200 employees
Job no longer available
$145-170k
+Equity
More information about location
3 days a week in office (245 5th Avenue)
101-200 employees
Company mission
To help brands grow like never before.
Role
Who you are
- The ideal candidate will leverage a growth mindset, creativity, and a bias towards experimentation and A/B testing to optimize performance
- 5+ years of experience leading demand generation, digital marketing, or a related field at a B2B SaaS startup with aggressive growth targets
- Proven track record of managing SEO, SEM, content syndication, and paid social campaigns. Demonstrated ability to drive lead generation and optimize marketing spend
- Experience managing a multi-channel demand generation budget in the multimillion-dollar per year range
- Strong understanding and actioning of key demand-gen metrics such as ROAS and CPL, as well as broader company metrics like CAC:LTV
- Experience in SaaS, B2C, or B2B marketing, preferably within a startup or high-growth company in the CCaaS or Contact Center space
- Experience targeting a wide spectrum of personas and industries is a plus
What the job involves
- The Senior Demand Generation Manager at Regal.io will spearhead all top-of-funnel lead generation activities, including website management, SEO, SEM, content syndication, and paid social
- This role is pivotal in driving the growth of Regal.io by generating high-quality leads and increasing brand visibility
- This role will also be responsible for managing the multi-channel demand generation budget, managing a variety of marketing agencies and contractors, and ensuring efficient allocation of resources to maximize ROI
- The Senior Demand Generation Manager will work closely with the sales and product marketing teams to align strategies and support overall company launches and goals. This role offers a high level of autonomy and the opportunity to drive significant impact on Regal’s growth trajectory in 2024 and beyond
- Develop and execute demand generation strategies: Craft and implement comprehensive demand generation plans to drive lead acquisition and conversion. Partner with sales operations and sales leadership to further finesse targeting and channel mix
- Manage and optimize digital marketing channels: Oversee SEO, SEM, content syndication, and paid social campaigns, continually optimizing for performance and ROI
- Own the website: Ensure the website is optimized for lead generation, user experience, and SEO. Partner with product marketing to balance Regal’s vision, story, and strategic narrative with high conversion for web visitors
- Lead experimentation and A/B testing: Foster a culture of continuous improvement through rigorous A/B testing and data-driven decision-making
- Collaborate with cross-functional teams: Work closely with channel sales, product marketing, ABM, and other teams to help support their revenue-generation efforts with ads, paid campaigns, and marketing automation
- Analyze and report on performance: Track and report on key metrics, providing insights and recommendations for ongoing efficiency and partnering with FP&A on optimization strategies
- Manage demand generation budget: Oversee the allocation of a multimillion-dollar budget, ensuring efficient use of resources and maximized ROI
Our take
Remarketing to 'abandoned' customers is challenging with one-way solutions like email campaigns. Conversations are key, especially with the rise of smartphones and mobile commerce. Regal, an outbound call and SMS platform, helps brands engage directly with consumers.
Regal facilitates event-driven calls and texts that sales teams can build into a prioritized workflow, with detailed customer profiles and neat features like branded caller ID - all accessible from a dedicated agent desktop. It helps sales teams operate in a more efficient, orchestrated fashion, with greater oversight analytics for line managers.
Regal faces stiff competition from well-funded contact centre rivals like Five9 and Genesys, which offer broader omnichannel solutions and more automated AI services. Despite its tighter focus on call-SMS engagement, Regal's 2022 funding and updated Branded Caller ID feature led to a 25% revenue increase for its B2C customers and reached 400 million wireless devices in the US.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
81% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2024
$40m
EARLY VC
Sep 2022
$38.5m
SERIES A
Total funding: $82.1m
Company benefits
- 401k plan
- Flexible PTO & 11 paid holidays
- Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
- Paid parental leave
- Growth Mindset learning and development stipend
- Happy hours, team outings, & annual offsites!
- Pre-tax commuter benefits
- Complete laptop workstation
- & more!
Company HQ
NoMad, New York, NY
Leadership
Alex Levin
(CEO)A Harvard grad who took up various Director roles at Personal and Titan Steel Corporation then served as SVP of Growth at Handy HQ.
Rebecca Greene
(CTO)A Harvard Business School grad, who then served as Senior Product Manager at Amazon and CPO at Handy HQ.
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