Head of CRM, Indeed Flex
£68-80k
+ Bonus
More information about location
4+ days a week in office
Staffing platform connecting businesses and flexible temporary workers
Job no longer available
Staffing platform connecting businesses and flexible temporary workers
201-500 employees
Job no longer available
£68-80k
+ Bonus
More information about location
4+ days a week in office
201-500 employees
Company mission
To unlock a world where access to work and workers is frictionless.
Role
Who you are
- Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories
- Resilience and excellent stakeholder management experience in a complex environment
- Extensive experience of user journey mapping, A/B testing and post-campaign analysis
- Experience of managing direct reports
- A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels
- Expert knowledge of customer data management processes, segmentation and databases
- Experience of establishing marketing lifecycle automation
- Extensive knowledge of Braze, plus an understanding of other CRM platforms
- Skilled at planning, organising, prioritising, and executing simultaneous projects and activities
- Ability to thrive in a fast-paced, collaborative team environment
- A self-starting attitude, high internal drive, requires minimal direction
What the job involves
- Indeed Flex is seeking a highly-organized, data driven, creative and tenacious Head of CRM to lead our centralized CRM Marketing team
- With a remit spanning UK and US territories, the Head of CRM will ensure we provide an industry-leading experience for jobseekers by delivering the right message, to the right audience, at the right time
- Your efforts will directly drive business impacts through meaningful lifecycle engagement, partnering stakeholder teams to deliver communications that enable seamless jobseeker acquisition, drive longer term retention and build value in our brand and services
- Manage and optimize our CRM technological stack (email, SMS, in-app message, push notification), prioritizing data integrity and compliance
- Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking
- Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications
- Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention
- Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution
- Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting
- Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency
- Manage vendor relationships
- Build and motivate the CRM team, creating opportunities for the team to grow and flourish
Salary benchmarks
Our take
Approximately one-third of the UK workforce works part-time, and interest in part-time and flexible work is forecasted to continue as the economy recovers and people seek work opportunities that fit their priorities.
Syft, a UK-based online recruiting platform for the hospitality, events and light industrial sectors, was acquired by Indeed in 2019. The company introduced the Indeed Flex brand to incorporate workforce management, VMS and a fully managed service for employers’ flexible and part-time recruitment and staffing needs.
Indeed Flex has been well-served by its laser-sharp focus on flexible workers, and its connection to Indeed has lent the company valuable credibility. It will need to continue to attract top part-time talent to ensure its continued success, and its partnerships with the likes of Branch, offering same-day payouts for workers and other incentives, will no doubt draw in users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Company benefits
- Unique bonus structure for every employee - based on performance
- 25 Days PTO + Birthday Day Off
- Regular team building events
- Lunch provided daily
- Short Term Incentive Plan (STIP)
- Cycle to work scheme
- Discounted gym memberships
- Perkbox - discounts and goodies on all your favourite brands
- Private Medical Coverage
- Pension
- Dental Plan
- Free Snacks & Beverages
- Onsite fitness room with weekly classes
- Rooftop working space
Company HQ
HQ - London, UK
Leadership
Novo Constare
(CEO)Previously a Senior Trader at TradeLink. Also a Board Member at Matchable Volunteering and a Member at Founders Pledge. Co-founded Syft in 2015 which was acquired by Indeed.com in 2019.
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