Senior Marketing Operations Manager, MeridianLink
$70-100.2k
+ Stock options or other equity-based awards
Digital lending platform for every financial institution
Open for applications
Digital lending platform for every financial institution
501-1000 employees
Open for applications
$70-100.2k
+ Stock options or other equity-based awards
501-1000 employees
Company mission
To be the most trusted financial services technology platform.
Role
Who you are
- This is a hands-on role that requires deep expertise in marketing automation, customer journey, lead lifecycle management, and go-to-market reporting
- 3–5 years in Marketing Operations, Revenue Operations, or related technical roles in B2B SaaS
- Expert-level proficiency with HubSpot, Salesforce, and 6sense (including configuration, API integrations, and custom field mapping)
- Deep understanding of lead management, data architecture, and multi-touch attribution models
- Strong knowledge of data hygiene, enrichment tools (e.g., ZoomInfo, Apollo, etc.), and data normalization frameworks
- Proven ability to translate complex GTM metrics into actionable insights and executive-level dashboards
- Experience with advanced reporting for PE backed organizations
- Comfortable operating in high-growth, cross-functional environments with competing priorities
What the job involves
- We’re seeking a Senior Marketing Operations Manager who can bridge strategy and execution through data, AI, systems, and automation. You’ll own the marketing tech stack (HubSpot, 6sense, Salesforce, etc.) ensuring data integrity, alignment with sales operations, and measurable marketing ROI
- Own configuration, optimization, and maintenance of HubSpot Marketing Hub workflows, campaigns, lead scoring, and lifecycle stages
- Manage integrations between HubSpot, Salesforce, and 6sense, ensuring seamless bi-directional data flow across all systems
- Build and maintain automation frameworks and workflows for lead routing, enrichment, deduplication, and attribution modeling
- Implement and govern data normalization processes for company, contact, and account records across CRM and MAP
- Partner with IT, sales, customer success, and rev ops to maintain sync integrity and prevent API errors or sync failures and ensure cross-functional visibility
- Establish data quality standards and auditing processes to ensure accuracy of campaign, lead, and opportunity data
- Design and maintain dashboards across HubSpot, Salesforce, and BI tools to visualize funnel performance, campaign ROI, and account engagement
- Leverage 6sense intent and engagement data to refine audience segmentation, lead scoring, and nurture programs
- Partner with Finance and Rev Ops to align marketing metrics with pipeline and revenue reporting
- Document and enforce standard operating procedures for campaign execution, reporting, and data governance
- Implement lead management frameworks (MQL → SQL → Opportunity) and continuously refine them based on conversion performance
- Support demand generation, ABM, and lifecycle marketing teams by designing scalable, automated campaign infrastructure
- Ensure compliance with GDPR, CCPA, and other data privacy regulations across marketing systems
- Act as the primary technical liaison between marketing, sales, and IT
- Train and enable marketing users on system best practices, workflows, and reporting
- Partner with the GTM analytics and operations teams to evolve attribution and forecasting models
Our take
MeridianLink provides modern software platforms for financial institutions and consumer reporting agencies. Specifically, it powers digital lending and account opening for the former and data verifications for the latter.
The company has been trusted for over 20 years and has remained adaptable and open to change with the industry, such as its recent addition of engagement features that offer new ways to help financial services drive growth, reach target audiences and adjust campaigns to meet business and customer needs. It has therefore maintained a number of impressive customers, from BankPlus and American United to FirstBank and TwinStar.
Building on this track record, MeridianLink was recently acquired by Centerbridge Partners, marking an important step forward. Going private in this $2B deal gives the company flexibility to accelerate innovation, expandi ts platform, and leverage AI and data more effectively. With Centerbridge's support, MeridianLink is in a good position to strengthen its competitive edge and continue helping financial institutions grow in a rapidly evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Technology Center, Irvine, CA
Leadership
Larry Katz
(CEO, President & Board Director)Larry joined MeridianLink in 2023 as CFO and became CEO in 2025.
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