SEO Specialist, OpenUp
Dutch/German Speaker
Low-threshold mental health services
Open for applications
Low-threshold mental health services
201-500 employees
Open for applications
201-500 employees
Company mission
OpenUp is on a mission to make professional help for psychological well-being accessible to everyone.
Role
Who you are
- You love to dive into the data before making decisions and taking ownership comes naturally to you. You thrive in an environment that is constantly changing, love to learn and grow and you’re excited about mental well-being
- Speak English and Dutch or German fluently
- Have a relevant degree and 5+ years of experience in marketing
- Have a deep understanding of SEO and Google analytics
- Experience in landing page optimisation is a pre
- Proficiency in the latest web technologies and personalisation tactics
- An interest in AI and other technological developments
- The ability to translate complex data into actionable website strategies
- Experience with Wordpress
- (Preferred) Prior experience in health tech or well-being industries
What the job involves
- Conduct website audits to identify SEO opportunities and issues
- Perform keyword research to identify high-value target keywords and help form our content planning
- Optimise website content, metadata, and structure for search engines
- As our SEO Specialist you will be reporting into our Marketing Director
- Implement technical SEO fixes to improve site performance and crawlability
- Develop and execute a link-building strategy to acquire high-quality backlinks
- Track and report on SEO performance using tools like Google Analytics, Semrush and Search Console
- Optimise local SEO efforts, including managing Google My Business listings
- Analyse competitor SEO strategies to identify strengths and weaknesses
- Create and implement a long-term SEO strategy aligned with business goals
- Provide regular updates and recommendations based on performance data
Our take
Therapy and consultations are invaluable resources for helping people manage their mental health, but accessing such services is not easy. Long waiting lists, strict assessments, and other time-consuming bureaucratic present significant challenges, and this can often dishearten or even prevent someone from receiving the care they need.
OpenUp provides low-threshold mental health services, offering consultations, coaching, and other programs for both individuals and workforces. The company's application process has been designed to be as simple and undemanding of the client as possible, aiming to eradicate the usual challenges faced when applying and ultimately increasing access to mental health care.
There are many startups providing mental health service marketplaces, AI-driven therapy, and other innovative tools but OpenUp has stuck with a more traditional approach. Instead it has innovated upon the way users apply for the services, aiming to remove as much bureaucratic friction as possible for their clients.
So far this approach has met with success, and OpenUp has grown a client base of over 850 companies including the likes of McDonalds, Deloitte and Decathlon. Having raised significant funding, most recently in late 2022, OpenUp now intends to expand its services across Europe, focusing on Spain, France and the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Company benefits
- We provide you with the hardware you need to work comfortably
- Daily healthy and vegetarian lunch at our office in the heart of Amsterdam
- Free and unlimited access to our mindfulness courses and psychologists
Company values
- Commitment - We believe in daily exercise. Just as we sleep, eat, drink and brush our teeth every day, it is also important for the psyche to be taken care of on a daily basis
- Stronger together - It often helps if you share your thoughts, emotions and challenges with someone else. An online psychologist can support you on a daily basis – like a trainer on the sidelines
- Impact - Every person makes a difference in a world that is constantly changing. What positive action can you take today? What goals and dreams do you want to realize?
Company HQ
Jodenbuurt, Amsterdam, Netherlands
Articles
Leadership
Gijs Coppens
(CEO)Psychologist at various practices from 2010 to 2019. Founder of iPractice since 2018.
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