Senior Performance Marketing Manager, Scalable Capital
PPC
More information about location
Digital investment platform
Open for applications
Digital investment platform
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
Scalable Capital's mission is to provide people with professional, intelligent, and at the same time cost-effective solutions for wealth creation, trading and investing.
Role
Who you are
- You bring several years of experience in digital marketing and customer acquisition in a direct-to-consumer and/or app-based business
- You have an exceptional knowledge of the digital marketing ecosystem with a strong focus on PPC channels (Google, Bing, ASA, Programmatic, etc)
- You have a strong expertise in setting up, managing, optimising advanced web/mobile tracking solutions and analytics platforms (e.g Adjust, Google Analytics, GTM etc)
- You bring a highly analytical and structured thinking with love for numbers and problem-solving, strong ability to think creatively and out of the box
- You are an excellent communicator, including outstanding ability to translate data insights into action, and sharing with broader audiences
- You have a proven ability to effectively manage 6 digits marketing budgets
- You bring a strong growth mindset, used to lead by example
- You are fluent in English. Fluent German skills and additional languages are considered a plus
What the job involves
- You will be responsible for the strategy, expansion and budget of all PCC channels (e.g. Google Ads, Bing Ads, Apple Search Ads etc)
- You will partner closely with the BI and Product team to ensure the maintenance and optimisation of a best in class tracking and attribution setup across all PPC channels
- You will play a key role in driving and coordinating the creative production process across PPC channels based on campaigns data and insights
- You will establish an acquisition marketing testing roadmap aimed at continuously increasing campaigns efficiency
- You will oversee and nurture key strategic marketing partner relationships (ie. Google, Microsoft, Apple)
- You will report to key stakeholders the progress of ongoing performance marketing activities, while proactively identifying future growth opportunities
- You will work cross teams with Analytics, Engineering, Legal and other marketing functions to shape our PPC user acquisition strategy holistically
Our take
Interest around investing in digital assets is increasing steadily due to innovations in fintech smartphone applications and the popularity of blockchain finance such as cryptocurrency. While stocks and cryptocurrency have a lot to do with this increase in popularity, it has also led to new investors learning about ETFs and index funds, meaning more people are looking for easier ways to invest.
Scalable Capital provides a free smartphone application for the investing and trading of stocks, cryptocurrencies, commission-free ETFs, and index funds, with subscription fees providing commission-free stock trading. The application also features a machine learning-driven robotrading service called Smart Predict to aid in improving users' limit and stop orders.
Whilst several other European investment platforms focus on commission-free trading, Scalable Capital has taken a fresh perspective by focusing on providing commission-free ETF investment. By doing this, the company encourages smart long-term ETF investments over riskier day-trading, tapping into a more mature market than applications focused on stocks. With further growth expected in 2024 after impressive Series E funding, Scalable Capital is carving out its market share.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2023
$64.7m
SERIES E
Jun 2021
$180m
SERIES E
Total funding: $377.9m
Company benefits
- Remote working opportunities - collaborate with your team no matter where you are in Germany: the majority of our jobs can be done working from home. So if you aren't near one of our physical locations in Germany, check out if your job is eligible remotely
- Join an international and diverse, inclusive community - be part of a network of highly talented, diverse and motivated people, from more than 30 nationalities. We enjoy regular office parties & after work drinks, BBQs in the summer, weekly runs and much more
- Lounge around - take a break to relax on our terrace in Munich or in the Beergarden downstairs in Berlin. Enjoy fresh fruits, soft drinks, and tea daily, and if want, develop your Barista skills with our Espresso machine
- Gear and perks - work with the latest hardware (including a MacBook Pro or equivalent and your choice of headphones). We also support your workplace with the equipment that you need, either in the offices or at home
- Learn and grow - develop yourself further with a personal education budget and in-house knowledge sharing sessions with catered lunch. If you want to learn or improve your German language skills, you will like the free classes right in the office or our support for online classes
- Have an impact - ship features to thousands of users and work with leading financial institutions across Europe on a regular basis. Transform with us the traditional finance industry with the aim of democratizing investment management and brokerage
Company HQ
Altstadt-Lehel, Munich, BY
Leadership
Erik Podzuweit
(Co-founder & Co-CEO)Experience as a Financial Analyst and Executive Director/VP for Goldman Sachs. Former Co-CEO (Germany) at Westwing Home & Living.
Florian Prucker
(Co-founder & Co-CEO)Vice President of Goldman Sachs from 2008 to 2014.
Patrick Pöschl
(Co-founder)Experience as Asset Structurer for Goldman Sachs from 2009 to 2014. Co-founded Scalable Capital in 2014.
Simon Miller
(Co-founder & Head of Broker International)Experienced as Base Metals Derivatives Trader for Barclays from 2008 to 2015. Co-founded Scalable Capital in 2014 as Business Developer.
Stefan Mittnik
(Co-founder)Experience as Professor at Ludwig-Maximilians-University Munich from 2003. Co-founded Scalable Capital in 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Scalable Capital