SEO Analytics Lead, Faire
$161-221.5k
+ Equity
More information about location
2+ days a week in office
Online wholesale marketplace
Open for applications
Online wholesale marketplace
1001+ employees
Open for applications
$161-221.5k
+ Equity
More information about location
2+ days a week in office
1001+ employees
Company mission
To empower entrepreneurs around the world to chase their dreams.
Role
Who you are
- The ideal candidate has a proven track record of working independently with large datasets to solve complex problems and build strategies that deliver meaningful results
- 10+ years of experience in SEO strategy and execution, with a proven track record of results, preferably in high-growth marketplace or ecommerce businesses
- Expert analytical skills, highly proficient with SQL and Excel; ability to analyze large datasets and communicate complex data findings clearly and concisely
- Deep understanding of search engine algorithms, ranking factors, and best practices; ability to translate search trends, competitor analysis, and user behavior data into actionable growth strategies
- Strong ability to independently analyze SEO metrics, performance data, and user behavior to drive decisions; ability to forecast SEO impact on traffic, user acquisition, and revenue
- Proficiency in Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools
- Expertise in technical SEO: site structure, crawling and indexing, Core Web Vitals,schema markup, etc
- Proven track record of driving results beyond data analysis and research; experience collaborating cross-functionally with Growth Marketing, product, and engineering teams to drive the meaningful business outcomes and build strong, data backed strategies
- Experience navigating SEO challenges in rapidly changing search landscapes; ability to pivot strategies quickly based on search engine algorithm shifts and market trends
What the job involves
- We are seeking a highly strategic, data-driven SEO leader to oversee Faire’s SEO site analysis and drive organic search performance
- Reporting directly to the Head of Growth Marketing, this role will lead all SEO analytics and develop actionable insights to shape our SEO strategy with product and engineering teams
- As the accountable owner of our SEO function, you will be responsible for developing and executing strategic initiatives to increase site traffic, improve organic conversion, and drive sustainable business impact
- You will lead complex analysis to identify performance trends, proactively respond to emerging opportunities, and implement high-impact recommendations with product and engineering teams
- Lead all SEO analytics; develop advanced reporting for standard site traffic, conversion, and marketplace metrics
- Own and monitor key SEO metrics performance vs goal with regular reports to leadership stakeholders; manage analysis and response when we deviate from forecast
- Analyze SEO trends, competitive landscape, and algorithm updates to proactively identify growth opportunities; respond swiftly and decisively to performance shifts with a clear test plan
- Shape and execute Faire’s SEO product roadmap in partnership with Engineering, Product, Data, and Design (EPDD) teams; define and measure success of key initiatives
- Build a deep perspective on key opportunities for investment and advocate for incremental resources within a clear ROI framework, as needed
- Identify and implement technical SEO opportunities throughout the site through deep analytics, including performance, crawl, indexation, site taxonomy and prioritization
- Partner with content marketing team to advise on non-technical SEO opportunities and provide analysis to invest accordingly (blog, link-building, etc)
- Stay ahead of industry trends and educate partners teams on best practices to ensure Faire’s SEO strategy maintains a competitive edge
Our take
Faire is a company that helps retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to tens of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare
- All of our offices have been designed with local in mind—from our architects to our coffee blends
- Paid vacation time, holidays, and company-wide “Faire Fundays.”
- Including a monthly credit toward your wellness-related programs
- Generous parental and family leave, as well as fertility support benefits
- Including free access to Modern Health therapists and resources
- Optional morning meditation, plus a free Headspace membership
- Faire will match up to US$250 of your charitable donations, every year
- For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning
- Whether you want to grow as a leader, hone your craft, or explore a new discipline, our career framework allows space for you to explore
Leadership
Max Rhodes
(CEO)Was previously an Advisor at Blunt Umbrellas and Director of Consumer Product at Square.
Daniele Perito
(Advisor)Former Director of Security and Risk Engineering at Square, prior to co-founding Faire.
Marcelo Cortes
(CTO)Previously a Senior Software Engineer at Google. Before that, co-founded FreePoint Inc.
Jeff Kolovson
(COO)Was Operations Lead at Square. Before that was a Business Analust for McKinsey and Co.
Salary benchmarks
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