Paid Media Director, Patreon
$194-294k
Offers Equity
In office Monday and Wednesday
2 days a week in office
Funding platform for creatives
Open for applications
Funding platform for creatives
1001+ employees
Open for applications
$194-294k
Offers Equity
In office Monday and Wednesday
2 days a week in office
1001+ employees
Company mission
To put creators in control of their work and their futures by strengthening the bond between them and their communities.
Role
Who you are
- 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context
- Proven track record of developing paid media strategies that drive measurable growth
- Hands-on experience with planning, buying, and optimizing campaigns across key digital channels
- Strong understanding of attribution models, incrementality testing, and growth measurement frameworks
- Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution
- Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions
- Deep empathy for creators and passion for building trust-driven growth programs
- If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you
Desirable
- Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers)
- Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising
- Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models
What the job involves
- The Marketing team at Patreon operates as both a traditional marketing organization and an internal creative agency
- We lead the development and expression of the Patreon brand—driving awareness, affinity, and growth among creators and fans
- Our work spans brand strategy, creator marketing, creative direction, video production, social media, events, and public relations
- Patreon’s mission is to fund the creative class. As we expand how we help creators grow, we’re seeking a Paid Media Director to develop Patreon’s performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly
- This role is both strategic and hands-on: you’ll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first
- You’ll work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue
Our take
Creatives face two major struggles in the online space: getting eyes (or ears) on their work, and getting paid for it. Patreon was founded to solve both problems with a platform that would provide a space for creators to host and promote their work, and offer supporters a way to show their support through a regular paid subscription.
Patreon has been a leader in the content subscription space since its founding, but recently has come under pressure from newer rivals such as Substack and Ko-fi. It has maintained its position by shifting its focus from being primarily a marketplace for supporters to find creatives that interest them to being a toolbox for content creators to promote their work. While the site's creatives value this approach it remains to be seen whether Patreon will be able to return to the growth it was enjoying in previous years.
Despite the inroads made by competitors and a troubling global economic outlook making finances tougher for content creators and their supporters, Patreon is still a leader in its space, with over 250,000 active creators having made $3.5B through the platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2021
$155m
SERIES F
Sep 2020
$90m
SERIES E
Total funding: $352.1m
Company benefits
- Health Coverage: Medical, dental, and vision plans are available to our US employees and their dependents. Our plans have a nationwide network and we also cover a primary care concierge membership.
- Balance & Wellness: We offer a generous Flexible Time Off policy, in addition to days throughout the year where everyone takes the same day off to recharge our batteries. Employees and their dependents also have access to therapy, coaching, and Employee Assistance Programs services.
- Family Planning: We provide 20 weeks of paid parental leave, fertility, adoption, and surrogacy benefits, as well as an annual stipend for new additions to your families (including pets!).
- Lifestyle & Learning: You’ll have stipends to fund your personal lifestyle and to support your favorite creators on Patreon, as well as an annual stipend for learning and development.
- Hybrid Work: Our offices are in San Francisco, New York, and Porto. Plus, we have more teammates working remotely around the world.
- Financial Support: We offer employer matching for our retirement plans and Health Savings Account (HSA), as well as access to 1:1 financial guidance with a Certified Financial Planner.
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Conte
(Co-Founder & CEO)Graduated from Stanford with a degree in Music. Created musical content on Youtube as Pomplamoose before founding Patreon.
Sam Yam
(Co-Founder, CTO & President)Worked in Analytics and Engineering roles at Yahoo, Ning and Loopt. Previously founded mobile advertising company AdWhirl, which was acquired by Google.
Salary benchmarks
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