Vice President of Head of Digital, Equinix
CRO
$272-408k
For Canada: 243,000 - 365,000 CAD / Annual + Bonus
Expert level
San Francisco Bay Area
Toronto
Digital infrastructure company
Be an early applicant
Digital infrastructure company
1001+ employees
B2BCommunicationSaaSCloud Computing
Be an early applicant
$272-408k
For Canada: 243,000 - 365,000 CAD / Annual + Bonus
Expert level
San Francisco Bay Area
Toronto
1001+ employees
B2BCommunicationSaaSCloud Computing
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Strategic thinker with a customer-centric mindset and a passion for innovation
- Demonstrated ability to collaborate and partner effectively with executive stakeholders, especially in complex, matrixed organizations
- Excellent problem-solving ability to understand business stakeholder needs, drive prioritization, and deliver systems
- Deep Platform and technology experience and expertise to build Lead-to-Cash platform with a product / platform mindset
- Adept at inspiring behavior change through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity
- Ability to provide thought leadership, think strategically and effectively communicate vision and influence across the organization
- Ability to be data driven, decisive, execution-focused and results-oriented to ensure strategy translates to outcomes
- Product / engineering mindset with passion and experience in major transformations at a global scale across cultures, in a matrix driven org
- Exceptional leader who excels at driving bold and meaningful change at scale and across multiple dimensions with a heavy outcome focused mindset
- Cultivates Innovation – Fosters a climate where innovation can thrive and creates new and better ways for the areas to be successful. Encourages innovative risk taking and embraces failure as a part of innovation
- 15+ years leading large-scale commercial, digital or business transformation programmes
- Proven experience partnering directly with Chief Revenue Officers, Chief Commercial Officers or equivalent executive leaders
- Demonstrated success leading enterprise Lead-to-Cash, Quote-to-Cash or commercial transformation initiatives
- Deep understanding of sales, marketing, customer success, partner ecosystems and revenue operations
- Experience using AI to transform business operations—not simply deploying AI technologies
- Strong commercial acumen with the ability to translate technology investments into measurable business outcomes
- Exceptional executive presence, influencing skills and organisational leadership
- Bachelor's degree required; MBA or equivalent executive education preferred
What the job involves
- The Head of Digital for the Chief Revenue Office (CRO) is a business transformation leader responsible for reinventing how Equinix sells, serves, partners and grows
- Reporting to the Chief Digital & Innovation Officer and partnering closely with the Chief Revenue Officer, this executive will lead the digital transformation of our entire commercial operating model - from Lead-to-Cash through customer success, renewals, partner ecosystem and digital channels, working closely with other leaders in DIO
- This role is not about implementing technology; it is about delivering measurable business outcomes
- The successful candidate will simplify how we operate, accelerate revenue growth, improve seller productivity, strengthen customer and partner experiences, reduce friction across the customer lifecycle, and help build an AI-first revenue organization
- They will lead one of Equinix's most strategic transformation programs, ensuring technology, process, data and operating model evolve together to create lasting competitive advantage
- The leader will own the digital product strategy, engineering delivery and operational excellence for the CRO portfolio while partnering across Sales, Marketing, Finance, Customer Success, Business Operations and Product
- They will lead a high-performing organization and work closely with AI, Data, Cybersecurity and Enterprise Architecture leaders to deliver secure, scalable and future-ready platforms that support billions of dollars of revenue
- Lead Enterprise Revenue Transformation
- Lead the successful delivery of Equinix's Lead-to-Cash transformation, ensuring measurable improvements in speed, simplicity, customer experience and commercial performance
- Partner with the CRO leadership team to redesign the commercial operating model, simplifying processes and eliminating friction across the customer lifecycle
- Act as a trusted strategic advisor to the CRO, shaping business strategy rather than simply responding to technology demand
- Help drive Revenue Growth for CRO through technology
- Improve sales productivity through AI-first workflows, automation and intelligent decision support
- Build the digital capabilities that enable faster bookings, lower churn, higher customer lifetime value and improved commercial efficiency
- Develop and execute Equinix's digital channel strategy, growing digital engagement into a major revenue channel over the coming years
- Build a world-class partner platform that enables partners to become an increasingly strategic growth engine for the company
- Build an AI-First Revenue Organisation
- Reimagine how revenue teams work by embedding AI across every stage of the customer lifecycle - not simply automating existing processes but fundamentally redesigning them
- Partner with the Chief AI Officer to deploy predictive, generative and agentic AI capabilities that improve selling effectiveness, customer engagement, forecasting, pricing, renewals and operational efficiency
- Establish Equinix as an industry leader in AI-enabled commercial operations
- Product & Engineering Leadership
- Own the vision, strategy and execution of the digital platforms supporting the CRO organisation
- Lead product management, engineering and delivery teams with full accountability for business outcomes, adoption and value realization
- Drive simplification, platform rationalisation and engineering excellence while accelerating delivery velocity
- Executive Leadership
- Build trusted relationships across the Executive Leadership Team and influence decisions across Sales, Marketing, Finance, Operations and Product
- Lead organisational change at enterprise scale, ensuring adoption and measurable business impact
- Build, coach and inspire a high-performing leadership team capable of operating at global scale
- Innovation / Continuous Improvement
- Lead the design and implementation of innovative solutions that enhance customer experience and operational performance
- Utilize data analytics and customer feedback to inform decision-making and drive continuous improvement
- Identify and apply emerging technologies to improve sales performance, customer insights, and operational agility
- Drive automation, AI/ML, and analytics use cases that improve forecasting accuracy, customer targeting, personalization, and revenue predictability
- Benchmark and stay informed about trends in sales tech, revenue intelligence, and commercial platforms
- Within the first 18–24 months, this leader will have:
- Successfully delivered the Lead-to-Cash transformation and migrated all customers on the new platform and working on continuous improvement
- Significantly improved seller productivity and commercial efficiency
- Established an AI-first operating model across the CRO organisation
- Built a differentiated partner platform that accelerates growth
- Created a compelling digital channel strategy capable of becoming a meaningful revenue contributor
- Simplified commercial operations while improving customer and partner experiences
- Become one of the CRO's most trusted strategic partners
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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