SEM Marketing Lead, Airbnb

Experiences & Services

Salary not provided
SQL
Excel
Expert level
Remote in US

More information about location

Airbnb

Community marketplace for holiday accomodation

Open for applications

Airbnb

Community marketplace for holiday accomodation

1001+ employees

B2CHospitalityB2BTravelMarketplaceSharing Economy

Open for applications

Salary not provided
SQL
Excel
Expert level
Remote in US

More information about location

1001+ employees

B2CHospitalityB2BTravelMarketplaceSharing Economy

Company mission

To create a world where anyone can belong anywhere.

Role

Who you are

  • 10+ years of relevant SEM experience in a consumer-facing, fast-paced company
  • Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects
  • Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc
  • Comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries
  • Deep understanding of SEM strategy and management, with strong interest in how it works “under the hood”
  • Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
  • Strong analytical skills with expertise in data-driven marketing. Exceptional communication in skills; with the ability to communicate insights effectively to stakeholders and leadership
  • Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations

What the job involves

  • The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science
  • Our work is imperative to driving the top line of the entire company
  • As a Growth Marketing Lead, Pilots, you will play a critical role in identifying new channels and avenues for business growth at Airbnb, as well as incubating and managing new growth programs from concept to execution
  • Your work will be critical to driving growth in our community of guests and Hosts, with a particular focus on global expansion and new products and services
  • You will be responsible for end-to-end execution of both new and existing SEM growth initiatives at Airbnb for our Experiences & Services businesses
  • Strategy alignment, capturing business requirements, planning, delivery, and evaluation of performance against KPIs
  • You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive KPI targets
  • Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts
  • Build robust, clear and comprehensive business cases to present new ideas to leadership
  • Execute flawlessly against a deployment schedule of demand driving product and marketing initiatives, report on results and recommend next steps on scaling
  • Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth
  • Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams
  • Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs
  • Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights
  • Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance
  • Present updates, findings and recommendations to leadership through decks and in-person presentations
  • The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager

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Insights

Top investors

25% employee growth in 12 months

Company

Company benefits

  • Paid volunteer time
  • Health food and snacks
  • Generous parental and family leave
  • Learning and development
  • Annual travel and experiences credit

Funding (last 2 of 10 rounds)

Apr 2020

$500m

GROWTH EQUITY VC

Mar 2017

$447.8m

SERIES F

Total funding: $3.8bn

Our take

When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.

Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.

Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.

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Kirsty

Company Specialist at Welcome to the Jungle