Marketing Manager, Yieldify
$50-58k
1+ day a week in office
Personalization for ecommerce brands
Job no longer available
Personalization for ecommerce brands
21-100 employees
Job no longer available
$50-58k
1+ day a week in office
21-100 employees
Company mission
To use technology and science to advance the human connection between brands and customers.
Role
Who you are
- 5+ years’ B2B martech experience with a track record of driving growth through digital marketing
- Extensive marketing experience, with skills across organic, paid and event channels
- Exceptional written and oral communication skills
- Strong analytical skills and the ability to use data to inform marketing strategies
- Experience using marketing tools including HubSpot CRM, Ahrefs, WordPress, Google Analytics, Google Ads, Google Search Console
- Bachelor’s degree
- Team player with excellent stakeholder management skills to drive projects
- Ability to prioritize and implement multiple projects and meet strict deadlines
What the job involves
- Contribute to and execute the global marketing strategy to increase qualified inbound lead generation
- Plan and drive execution of marketing campaigns in product marketing, field marketing, website, SEO, PPC, social media, events and email, in collaboration with the Director of Marketing
- Monitor, report and assess performance of marketing campaigns against KPIs and ROI
- Create, and oversee freelancer development of, content for use in product marketing, sales collateral, SEO articles, PPC adverts, social media posts, landing pages and emails
- Maintain and update the Yieldify website via WordPress in collaboration with internal teams
- Monitor website performance and contribute to new strategies to increase inbound lead generation
- Identify market trends and insights, and optimize performance based on those insights
- Manage Hubspot CRM, ensuring the business keeps accurate data in line with GDPR
- Demonstrate strong analytical ability to evaluate the end-to-end customer experience of Yieldify audiences across multiple channels and touch points
- Collaborate with and manage agencies and other vendor partners
Our take
As the web becomes more crowded, with lots of companies battling for your attention, there's an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to help.
Yieldify builds tools to increase conversions on sites and through email campaigns. Its customers include large and medium enterprises like CVS, French Connection and Domino’s.
The CEO describes what Yieldify does as a “big data play”: it has racked up around 5 billion customer interactions and uses that to help analyse behavior in real time. It leverages these insights to help companies optimise their marketing channels.
In 2023 Yieldify was acquired by Publicis Groupe, one of the world's largest communications groups. Its product will be integrated with the group's Epsilon product, though it will retain its independent name and organisation as the integration process unfolds.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2017
$6.4m
SERIES B
Jun 2015
$11.5m
SERIES A
Total funding: $18m
Company HQ
Shepherd's Bush, London, UK
Leadership
John Giuliani
(Executive Chairman, Epsilon)Current Executive Chairman at Epsilon and Member of the Board of Directors at Opendorse. Former President & CEO of Conversant and was a Director at Web.com.
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