Field Marketing Manager, Medius
AP management software
Be an early applicant
AP management software
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To remove complexity, reduce fraud and save money by improving the payments process.
Role
Who you are
- The role requires a broad range of marketing management skills to be successful including demand generation, digital marketing, communications (written, verbal), customer lifecycle marketing and understanding the entire buyer’s journey
- The right candidate will have a background in B2B cloud solutions – ideally with a background in AP Automation or Spend Management, is an efficient multitasker and a great team player and can work well in a challenging, fast-paced environment
- B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
- 7+ years marketing, marketing communications, advertising or related experience; SaaS experience a plus
- Experience developing and executing successful marketing plans to drive demand
- Experience working in international marketing is highly desirable
- Love analyzing information, determining a path forward and implementing impactful initiatives to improve business
- Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)
- Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement so\ware solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
- Passion for designing and executing multi-channel digital demand generation programs, performance testing and optimization
What the job involves
- We are seeking a Field Marketing Manager to join our team to support UKI (United Kingdom and Ireland territories) and join the global marketing team
- The Field Marketing Manager will be responsible for campaign and programs planning, execution and performance monitoring, and delivering 1:1 ROI for all new business marketing activities in UKI
- You will work cross-functionally with the local commercial (sales) team in the territory and will collaborate with your counterparts in field marketing roles in EMEA, North America, and the global central marketing teams in shared services including digital marketing and marketing operations
- The position reports to the CMO and is part of the Medius global marketing team
- Develop, execute, and manage net new acquisition demand generation campaigns and programs working in concert with the centrally managed programs from the global demand center
- Attend trade shows, conferences and other events to interact with potential customers and partners, gain industry insights, drive thought leadership
- Use these events as opportunities to drive demand and awareness of Medius
- Manage aftermarket cross sell demand generation campaigns and programs working in concert with the centrally managed programs from the global demand center and working in partnership with the Account Management team
- Support collaboration among regional, BDR and sales teams to create pipeline and improve pipeline conversion rates for new prospects
- Develop, execute, manage, and optimize digital and offline programs that drive revenue growthacross all channels including events, ABX programs, webinars, content syndication, and paid social channels along the entire buyer’s journey
- PPC is managed by the digital team, the field marketing manager should work closely with the digital team to optimize PPC performance in the UKI territory with weekly digital lead reviews
- Ensure consistent messaging and brand identify across all channels
- Manage budget and allocate resources to ensure campaigns are successful and cost-effective
- Track analytical campaign performance and reporting to measure and report on the results and
- ROI of all campaigns, effectively communicating to stakeholders in the business
- Develop, execute, and manage account-based programs against the TAL (Target Account List) and Territory account lists and coordinate with internal sales and BDR teams and external agencies, if applicable
- Develop a strong understanding of our target personas to create topical content and campaigns that speak to customers’ challenges, needs, and concerns
- Utilize intent tools such as 6Sense and qualified to build, execute and optimize account-based engagement, demand generation and brand awareness programs
- Manage and support interlock activities with all key stakeholder teams globally
Salary benchmarks
Our take
In the US, invoice fraud is on the rise with companies losing an average of $300,000 annually to fraudulent invoices. There is a lack of visibility with one in four finance professionals unaware or unable to estimate the cost of invoice fraud to their business, most likely due to messy paper trails that plague the invoice process.
Medius is an AP automation, payments, sourcing and procurement company. A leading provider in its industry, Medius is going beyond the basics of automation, using artificial intelligence to do the majority of its work, meaning invoices get confirmed, coded and paid automatically and businesses can trust their budgets and forecasts.
With financial professionals beginning to recognise the importance of AP automation, Medius is focused on strengthening its applications as it expects to see exponential growth in the near future. With several rounds of equity funding behind it, Medius is in a prime position to become the category-defining global business for the mid-market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2009
$3m
EARLY VC
Total funding: $3m
Company benefits
- Flexible working hours
- Car Allowance
- Private Medical, Health, Dental Care for Employee and Immediate Family
- Pension Scheme
- 26 days Annual Holidays (including birthday) plus Bank Holiday
- Remote Working where required (office in Manchester & London)
Company HQ
Innerstaden, Linköping, Östergötland County
Leadership
Jim Lucier
(CEO)Previously worked at SAP Concur for 13 years, serving in several roles including President, Chief Revenue Officer, and Chief Customer Officer.
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